Jump Start Your Brain! By Doug Hall is a motivational book that centers on how to be creative and the presentation is zany and entertaining. However despite the humor there is a very real message in this book on how to unhook your inner creativity and let it out to play.

Doug Hall is a well known inventor who has obviously learned to unleash his inner creativity and has learned to think outside the standard patterns. Doug Hall attained the rank of Master Marketing inventor while at Proctor and Gamble. He was responsible for inventing and then producing 9 new products within a 12 month period for that company. Along with being a talented inventor, Doug Hall is an inspiring speaker and has the skill to lend his creative juice to others needing a “jump start” via speaking engagements as well as his series of Jump Start books.

Jump Start Your Brain may be one of the best reads of the decade for those who are focused upon unleashing their creativity and having fun while doing it. While the book Jump Start Your Brain tends to be a somewhat long read, it contains many detailed examples of Doug Hall’s career at Proctor and Gamble and things that did work, and those that did not. Not every new or innovative idea works out but Jump Start Your Brain is full of ways to keep the creative juices flowing and generate more ideas.

One notable section of the book Jump Start Your Brain pokes fun at, and simultaneously exposes the weaknesses of the typical corporate brainstorming sessions. It is difficult to be creative on demand or command without a little fun in the equation as he puts it. This attitude is prevalent throughout the book and although his outlook is a little off-center it works for him and has great potential for those who need to be creative and yet who currently look at the process as drudgery.

Examples from Doug Hall’s life are useful but about midway through the book the main course arrives. The mid section of Jump Start Your Brain is filled with real exercises which are not only fun but characteristically out of the box and off the wall. However, although put in a fun form there is a solid basis behind all the exercises offered in the book.

According to Doug Hall everyone has a creative genius locked inside a box and his goal is to teach them to release this genius and allow them freedom. While a single exercise might not work for everyone there are many to choose from to approach problems from the side or an unusual angle and to allow creativity expression.

There are many personal development books available for those struggling with creativity. However Jump Start Your Brain takes another look at long held beliefs on how the creative mind works and how to release the power of the inner genius Doug Hall believes lies chained in everyone, bound by biases and negative thinking.

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Category: Self Help
Keywords: Jump Start Your Brain!, Doug Hall