Let’s Think of the Company QQ Fight With 360
Reflection 1, any time cannot benefit to the user for damage, even in a crisis.
Reflection 2, we blindly only to take the user interests is right, but we compare the neglect of the interests, such peer could anger opponent, allowing make some extreme behavior, later to give consideration to the interests of the counterparts.
Reflection 3, in attention user value also should attach importance to build a harmonious industry environment. Later still to do some general functions such as intercept advertising, interception will all tackles, not only at rivals, such tendentious too obvious, also easy to attract others radmanovic and criticism.
Reflection 4, and the incident proved that company strength is not large, strength the largest is the user and opposed dou malicious and cannot overwhelm rival, in the final victory, we later to reduce this kind of practice, pay more attention to the user\’s value.
Small company \”judo strategy\”
Small companies with big companies game, is not really good with it than to see who dare truly abandon established income mode.
Small businesses will often faces big enterprise competition, domestic Internet industry large enterprises in the common method is a copy, copy in fact is not the most terrible, terrible was copied finished using it monopoly of compulsory bound promotion. In this case, small businesses with large enterprise competition, neither big enterprise money and not as large enterprises have other resources, that does not have a future?
I feel when small businesses can have the following a few practice:
First, we need to innovate somewhat, do unpopular matter, doing big enterprise may not good things. If doing that sort of business model specifically, the profit pattern is particularly clear, anyone can almost tangible things, I felt the small company really no chance.
Second, we should step run, continuous innovation, small companies rely only on one innovation points are easy to be big company to copy, then unremittingly farther, deposition of small innovation into big innovation.
Third, the focus is very important, large enterprise resource of course, but it is what want to do, resources, the small mindfulness can inevitably scattered in local forming superior forces.
Fourth, to form a kind of bottom-up culture, listen to the user\’s voice, respecting the user value, because of the large companies tend to pay more attention to their commercial value, and ignore the user experience.
he challenger five qualities
With giant happen competition, into the unknown situation, it has to be constantly rapidly strain, fast reflection, constantly adjust your strategy.
When I do 3721, faced with CNNIC (China Internet network information centre) pressure of competition, do two things, later proved, one thing is right, one thing is wrong
I think I was never deliberately to challenge, this is because people who come into my field. I think as a challenger or innovators, should accomplish five:
First, or by user heavy, this is the basic value of values.
Second, we should will sink dwelled gas, stand loneliness, because a lot of times you do not help people of the time can understand, you must have their own ideas, no idea of your team is no soul, no soul would have no fighting capacity.
The 3rd, want to have the ability of self-examination, most of the time you with giant happen competition, into the unknown situation, it may be you\’ve never met, then keep quickly strain, fast reflection, constantly adjust your strategy.
The 4th, want to have firm faith and courage in the face of these conflicts, choice, you must firm, have the courage to do dares to undertake the responsibility, so called \”pedestria brave winning!
Fifth, make cool, the more pressure on the time, the more you can\’t physically, the less we can worry, such ability in the chaos of the situation, do not judge clearly pattern of some faint head decision-making.
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