Most of the new online marketers hurry to make money online, but they do not know the basic techniques of making profit. There are two things that an online marketer needs to concentrate. First is he should be familiar with the strategies to drive more traffic and the second is learning the technique to promote product. These are two eyes of online marketing and without this it is not possible for anyone to become a successful businessman. Without more hits in your site you cannot compete with your competitor and promote your product.

It is not necessary how your website appears. Whether it is your small or medium or large business, your target should be only to create traffic. Driving traffic is not a big problem if you follow the link building strategy and on-page search engine optimization strategy.

Let us discuss on one of the effective link building strategy. It is none other than the article marketing. There are many article directories and Web 2.0 properties where you can post articles written by you or by any of the service provider appointed by you. For every article you post in these directories, you will be allowed to add your domain link in the resource box. Any visitor can reach your site by clicking the link left at the resource box. This search engine optimization strategy that is widely used to create traffic is called offpage optimization as it is done outside your site.

On-page SEO is modifying your site according to the algorithm of the search engines in order to get higher ranking in SERP. All your web pages in your site should be optimized with keyword rich content, title tag, meta tags etc. The keyword that you use in your content should be well researched one and the one that is used in search engine. The keyword density is very important. Do not overload the keyword in the content. But, make sure that you have added 2 to 5% density of the total number of words. All these things get noticed by the search engine robot while allotting rank to your site. Without optimizing your website there is no use in creating backlinks to your site.

There are many ways to generate more traffic to your site and one such expensive but effective method is Video Marketing. Through video marketing sites like You Tube, you can get the best position in search engine results page. Through video marketing you will be able to gain more potential customers. Most of the big businesses use this effective traffic generating technique.

Other than the above, you can choose blogs that is popular and related to your subject to create one way links. Blog commenting will also help you to get more hits in search engines. Search Engine Optimization techniques works only until you make regular follow-ups. All the on-page and off-page strategies should be consistently followed and updated if necessary. It takes some time for the beginners to get experienced with these strategies. But, once you become familiar, no one can stop the traffic coming to your site.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: google, rank, anchor text, SEO