There is no doubt that exchanging links definitely help you to promote your product and increase your ranking in search engines. But, it is not so easy to exchange links with other sites. It takes more time to convince them and get their approval. So, exchanging links definitely consumes more time and some time you may not even get response from them. So, if you have this problem I suggest you to try the anchor text in your link building campaign. Anchor Text Links not only allow you to create quality backlinks but also you can do it easily.

How to use the Anchor Text Link and move your website to the top of the search engine results page. Read the following tips.

First you must know what an Anchor Text Link is before implementing it. It is a text that is included with a hyperlink. When the subscriber clicks the hyperlink, he will be directed to the landing page that gives more information on the text that you have included in the anchor text link. Search engine spiders give importance to the anchor text link as the landing page matches with the text link.

I have seen many spammers using this anchor text link to get good ranking in search engine results page. Even though what spammers did is not good, one thing I understood was that anchor text links are one of the best ways to improve the search engine ranking. When spammers are able to increase their web page ranking using this strategy, why should not you use it to promote our online business. It is true that anchor text is one of the effective factors which are also given priority while ranking the sites, anchor text has also some big role.

Now, spammers are easily tracked by the google and penalized for spamming the audience. If google search engine spider finds any of the sites spamming, the site will be deleted once for all from the list.

All of us prefer to create quality anchor text or create backlinks through article submission directories or blogs or forums or through blog comments. But, before doing so, you should consider various factors.

1] You should verify the quality of the article directory before creating backlink. Also find out whether the particular directory is in the web world for many years. After posting your link, if you feel the article directory as a spammy, then all your efforts will become waste and your link will be at high risk.

2] Also make sure the forums you opt to post links is not spammy. You can check this status by using the effective tools google pr, alexa rank and age of forum to safeguard you from troubles.

3] Do not use the spam content or black hat strategies to get into the top 10 rankings of the search engine results page. Doing so will not give you long term benefit. If your site is found spammy by the goolge, your website is likely to be blacklisted and closed forever.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: google, rank, anchor text, SEO