Online video production is becoming a much bigger part of content production for websites. Studies show that online video is the most engaging medium and people spend a lot of their connected time watching video. For companies that want to take advantage of the opportunities of social media, the use of video is essential to successful engage an audience.

Many business owners and marketing professionals understand the necessity of having professional online video to provide a strong brand impression. That is why they reach out to a video production company that can work with them and produce a final product that will advance the company\’s online marketing goals.

Here are some examples of how video can boost your website and your social media marketing:

1. Product Demonstrations

The best way to demonstrate the features and advantages of using your products is by using video. For e-commerce websites especially, video is becoming an essential part of making the final sale.

2. Customer Testimonials

People are understandably skeptical about written testimonials. With video, you can show an actual person talking about their experience with your company. This is far more convincing.

3. Case Studies

Use video to tell your company\’s biggest success stories. Case studies are often the best selling tool for promoting services. Why not make them a little more engaging by telling your best stories in the form of video.

4. Company Introductions

Companies are impersonal. Show off the values, office and people that make up your company with a video.

5. Employee Introductions

Make video interviews with your employees talking about their expertise and the passion they have for their work.

6. Street Interviews

If you want to make a fun video that may get a lot of views, a successful model is interviewing people on the street. Ask them if they\’ve heard of your company, products or what they think about your industry. Try to work in current issues that are trending online.

7. Recruitment Videos

Show off why your company is such a great place to work. This can help you recruit the best employees in your industry. Engage the best and brightest young graduates with video.

8. Video Blogs

While most marketing people are familiar with blogging, not many have taken the leap into video blogging or podcasting. This can be a good way to increase the reach of your brand and demonstrate your expertise to potential clients.

9. Training and How-To Videos

To keep your customers happy, provide value-added services like training and how-to videos so they can get more usefulness out of your products and services.

10. Customer Support

Many big companies have reduced their customer support costs by using video. People often learn best when someone is teaching them. Create some support videos by featuring your best technical support people explaining how to solve common problems.

There you have it, 10 ways to use video on your website as part of your Internet marketing. Now you have some good ideas as to how video can give your website and social media a boost.

Author Bio: Kyle Pearce is a video marketing specialist at Blink Media Works. They are a Vancouver video production company specializing in online video creation, distribution and marketing.

Category: Marketing
Keywords: video production, video marketing, online video, vancouver, video, social media, internet marketing