Why should you optimize your website? The main reason to optimize the website with SEO techniques is to invite the search engine robots or spiders to the site. These spiders sent by the search engines visit your site and gather the information that is available in your site. It stores all these information in its memory. Whenever a user search for information in the search engine, it shows the relevant content/sites that is similar or related to the keyword used in the search engine box.

Page File Name:

This technique is simple but will create great impact with search engine spider. The page file name should speak on the subject of your website to attract the search engine spider. Assume, you have an online shop which sells delicious chocolates. There is no use in creating the file name as page_two.html as search engine robots do not give priority. The best name you can give for this page is plain_choclate.html. So, the file name should explain the content of the page to have better impact in search engines.

Page Title Tag:

Some web owners do not give importance to these small things which are crucial to get higher ranking. Title tags are sensed by the search engine robots which appear at the top of the Html page. If you leave the site without a title tag, then there are chances for search engine spiders to list your site as “untitled document”.

Meta Tags:

Meta Tags are already used in many websites by many web masters. But, most of the sites I have seen have not used this technique properly. First, you must know that even though meta tags cannot be seen by human eyes, it can be seen by the search engine spiders. Meta tags describe the content of your site to the search engine spider. The search engine spiders give equal importance to the meta tags that it gives to the content of your site. Meta tags are also essential to list your site in the search engines.

Description Tag:

Description tag is normally used by webmasters to describe the site. The description tag can be seen in the search engine results page. The description tag should not exceed more than 100 characters. This includes the spaces, commas and other symbols.

Website content:

Other than the above referred tags, priority should also be given to the website content. The website that fails to provide useful content is simply ignored by the search engine robots. You should use the right keyword in the content and also add the keywords evenly in the content. The keyword density is also very important as over stuffing the content with keywords can make your site spammy. Try to refresh the content in frequent intervals.

Other than the above, there are other SEO factors like optimizing text links and optimizing images. Also you should know to hide some pages from search engine spiders. This includes online forms, contact pages etc. A website that implements all these factors will drive more traffic and generate more sales.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: SEO, tips, help