What is SEO and why it is necessary for your websites? Search Engine Optimization is a set of methods/techniques used by the web masters to generate traffic to the site in a natural way. The SEO techniques involve several adjustments that are made in your site to attract the search engine robot. The reason for using the search engine optimization techniques is to increase the website ranking in the search engine results page and increase ranking.

Here are some SEO basics that are compulsory for the sites to better the search engine ranking.

Content

If you want your site to be listed in the top of the search engines results page, then you should post quality content in your site. You can do research and create your content, but never copy the content from other sites. Search engine robots love the content that provides useful information to the audience and that is not plagiarized. If the search engine spider find any of the sites with copied content, then that particular site is likely to be banned forever.

Keyword and its importance

When you create your content you should see that you use the appropriate keyword in the content. The keyword is also essential part of SEO. The keyword should be used in the various places of your site including meta tag, title tag, content etc. So, the keyword/keyphrase that you use in your site should be a well researched one. You can use the keyword tools to do this job. Both free and paid keyword research tools are available in the internet. Google also offers free to use keyword research tool.

Indexing your site

Indexing your site in major search engines like Yahoo, Bing and Google will also improve the visibility of your site in search engine results page. Indexing can also be done by creating links to your site through blogs, article directories and other sites that is doing well in search engines.

Backlinks

The cheap but effective method of search engine optimization is creating backlinks. There are thousands of websites, blogs and numerous article submission directories through which you can create backlinks. Blog commenting is one of the ways that is widely used by webmasters to create backlinks. You can also create effective backlinks through forum sites, social bookmarking sites and social networking sites. There are also video sites like YouTube which can be used to create powerful backlinks to your site and promote your product.

Article writing is used by 90% of the web masters to create quality backlinks as it is not only cost effective but also these sites are visited by genuine customers. So, the traffic that you get through article writing and blog posting will bring potential customers who are capable of giving you sales.

E-mail marketing is a popular backlinking strategy that is widely used by many marketers. Other backlinking strategies include classified adverts, squidoo lens etc. Importance should be given to create quality backlinks and not on quantity backlinks.

By following the above SEO basics, your website can consistently remain at the top of the search engine results page.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: SEO, tips, help