It’s an odd situation as a novice car, truck or SUV auto buyer out on the prowl to make a purchase. Do auto makers for all their size and appearance – as well as all the company ads on TV radio and the internet, do the auto factories and their marketing departments – never mind finance arms in a situation to be of help to you as a buyer, consumer and purchaser or to no avail what so ever?

No doubt about it. In the world of business and in this case the auto industry manufacturers and car dealers have an odd relationship. Truly and in the end they need each other to survive, but essentially and to the point they basically do not like each other. Indeed automotive industry trade magazines regularly feature stories of auto dealers who are suing manufacturers – rather aggressively and viscously at that, or vice versa. Understanding this love-hate relationship can provide you with valuable insight into the car-buying process. For instance, although manufacturers won’t recommend a specific dealership if you contact them for advice on where to buy or even service your new car. However they can and will provide you with sundry information and backup support about which dealerships have the highest customer service satisfaction ratings.
And although dealerships won’t volunteer information about “secret warranties’ announced on your vehicle, if you ask the right questions they can be of invaluable assistance in you quest and may actually give your or inadvertently lead you to the correct and accurate information which may not be known in the press or on the internet.

Furthermore, manufacturers will occasionally announce special deals on certain models of cars. Cash-back deals are just one example. If a vehicle sold on a $ 2500 cash back offer you will receive a check or perhaps voucher from the “factory”.
Special interest rates offers work the same way when and if they are provided by the manufacturer – they are not sponsored by the dealership, and the dealer has not spent any money to acquire the promotion. If any special promotions are being offered, ask the salesperson specifically if they are company manufacturer or dealership-sponsored. The answer could mean more money in your pocket or bank account.

If the dealer is offering the promotion, you will be less able to negotiate and get a further reduction in price, since the savings will be coming at the expense of the dealer’s profit. If, however the manufacturer is offering promotion then you will have more room and margin to maneuver. The dealer’s cost price on the vehicle has not changed one iota, so dicker as good a price as you would if the promotion was not included what so ever.

Lastly also note and take into the marketing mix that manufactures will also offer extra special indeed additional incentives on top of everything else to dealerships on selected models – and at certain times , or seasons of the year. Armed with this information – and sometimes it’s an annual seasonal event, sometimes it’s a one shot deal to clear extra or older inventory , you can walk away from the car lot with an even better and even most exceptional deal. Just make sure that you don’t get carried away with the dickering or the bargain for a product, vehicle or even color choice that is not your real preference. Remember that in the end you and not some other driver will be on the road with the automobile. A bargain is only a steal of a deal – that is if you like the product and it really suits your motoring or transportation needs.

Author Bio: Frances T. Russel Auto Dealers in Vancouver Pitt Meadows Langley Auto Financing Auto Dealers Surrey British Columbia Canada