As part of your SEO efforts to increase traffic to your blog or webpage, using good keyword research tools is essential. Most internet search results are based on keywords embedded in the content. If you want your webpage to come up among the top results on a search engine, you need to identify effective keywords and phrases. There are various tools available to aid you in your keyword research tasks.

Why use a keyword research tool?

Previously people had been using search engines results to approximate the ‘popularity’ of a keyword. It was an inefficient and an obviously tiresome process of having to sift through both relevant and irrelevant search results alike. Nowadays there are SEO tools to perform the same functions more efficiently and accurately.

Entering your shortlisted keywords into a keyword research tool can give you access to a whole range of information. You can easily learn how many users are base their searches on that particular term on daily basis, how many of those searches actually land hits and other important analytical data. Using tools will also enable you to search for related keywords and long-tailed keywords which can be incorporated into your content.

A good research tool will enable you to determine how much activity is trailing a particular keyword. You can use the data to find out how competitive each of those phrases is in terms of ranking. This enables you to trim your content of keywords which aren’t doing too well to pull in traffic.

Popular keyword research tools

Wordtracker: With Wordtracker you can look up popular keywords and phrases to determine how regularly they are being used as well as their relative competitiveness. Their top 1000 report lists the most frequently searched for terms, while their ‘competition search’ option provides much needed information to determine the competitiveness of each phrase. It is very helpful in ranking each keyword based on usage and competition parameters. The tool can be used to locate high relevancy keywords with low competition levels.

WordStream: WordStream offers a free suite of keyword research tools for use in hits-based marketing strategy development. They also provide powerful tools to help you organize your keywords and increase your webpage traffic. Some of their services require you to pay a minimal usage fee.

Google AdWords Keyword Tool: It is a free tool that everyone can easily access and use. It provides you with a list of exact keywords, related keywords and page rank. It even provides you with statistical information on the number of keyword searches performed through Google in a month.

Google Suggest: Google Suggest is a simple way of finding synonyms and related words that may help you increase your list of important keywords. Typing each term into the page will yield a list of related terms, phrases and keywords.

Thesaurus.com: Although this isn’t exactly an SEO tool, it may help you find unique synonyms for your keyword which are still unpopular or haven’t been exploited yet.

Keyword research tools are indispensable when you are optimizing your website or blog. There are various research tools available for free or a small price. They can help you identify the right keywords, driving traffic to your website and boosting your search engine ranking.

Author Bio: For more information on toronto seo consultant and keyword research tools, contact the top seo company specialist at Wolf21.com.

Category: Marketing
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