Any kind of business that has a website knows the challenges involved with keeping visitors. However, keeping the visitor interested and engaged, and staying for considerably longer, is another important issue. There are many factors that play a role in both of those visitors behaviors. Attaining success with these areas will fully depend on your knowledge of your market and website conversion. You can easily find at least a dozen diverse aspects of your site, and each will perform their part in this operation. You could simply begin with site testing by carrying out the simple split test. Optimizing your online site for the stickiness factor is one thing we think most small businesses fail to do, successfully.

Perhaps you already know that your site has but two or three seconds to make a positive effect on a person. The end result will be whether that person keeps browsing or not, and that is simply how it is online. The place on your site that\’s above the fold on your home page is of specific value. That part of your site is of vital importance because that is what people will base their decision on, more or less. Make very sure the intent of your site, or what you do or deliver is clearly visible above the fold. The exclusive selling idea for your site must be obvious the moment people land on your home page. The most detrimental thing you can do is compel people to seek out or guess what your site is all about.

The style, colors and images used on your site will require to be determined by your product and market. There are huge differences with what diverse target audiences will put up with. Learn the best colors as well as compatible colors to use for your visitors and product. If you are doubtful, then make the new site and split test it with your older site. Also, you can simply try wondering like your market regarding what appeals to them. If your market is full of crazy energy then your tones can strengthen that aspect. However if the opposite scenario exists, then obviously you do not want to work with colors that generate feelings of high energy. There exists an entire body of information devoted to colors and moods, and it really is a good idea to get knowledgeable with it.

It is well known that a judgement and verdict will be made regarding your site in just several seconds. One thing you can do is intentionally place something above the fold that successfully captures attention. It is critical to make people desire to know more about your site and stay there longer. But do include some kind of copy with that graphic so people will make sure to read it. If you use a graphic, or picture, then be sure it is of very good quality and possesses something unique about it. The copy that is incorporated in that graphic image should make people very inquisitive to know more. This approach will buy you precious seconds that can develop into minutes. When you can do that, after that your chances immediately improve.

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Category: Marketing
Keywords: website,web site,internet marketing