You could have heard much about Search Engine Optimization or SEO. But, do you know the history of this word? Actually, search engine optimization method started gaining momentum from the year 90’s onwards. And now this strategy stands as a pillar for many online entrepreneurs who are making big amount. If you open the google or yahoo directory you will come to know the popularity of this mantra word SEO. Yes, without SEO it is difficult for any online businessman to thrive. The search engine optimization strategy is the one that drags audience to your site and helps you to promote your product.

Now, let us see how SEO works and what are its functions?

If you are using the internet for your personal use or private use, definitely you will easily understand the SEO concept. The routine of every browser is to open the google search engine box and type a keyword and click the search button. The search engine takes few minutes and after that it displays some sites in front of you. The browser also clicks few sites that are displayed on the top of the SERP to purchase the product he/she requires. So, the website gets entry in the first page will get business on that particular search. The internet business popularity is increasing day by day and the customers are also gradually increasing. So, the sites that get the best rank will be picked by the customers.

Now, the question is how some sites get higher ranking and some sites go to the last page of the search engine. It is because of the algorithm set by the search engines. Even though this algorithm is not officially known to the public or any webmaster, through search engine optimization techniques you can make your site to get higher ranking. The purpose of using the search engine optimization techniques is to get best rank in SERP and make more sales.

Some regular SEO tips used by the online businesses

*First the website should be optimized using the SEO strategy. This includes creating meta tags, title tag, meta description, content etc. An apt keyword that is related to your business should be used in all the webpages including your content. The keyword decides the success and failure of a site in search engines.

*The title of your content should tell the audience what is inside your site. Try to add unique keywords if you have more than one webpage.

*You should consider few things while creating your content. The content should contain minimum of 3% of keyword density but make sure that the limit does not exceed 5% of the total content. The content should be fresh, organic and appealing.

*Once you have done the basic onsite optimization, start building healthy backlinks through article submission sites, blogs, forum sites etc. The backlinks are created to generate more traffic to your site.

*Video marketing and press release can also be used to create quality backlinks.

Some of the basic SEO tips are discussed above. The website that understand and uses the keyword concept will drag more audience.

Author Bio: Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon. You can check his website at http://ahappycustomer.dreamhosters.com/dreamhost-review.html .

Category: Internet
Keywords: SEO,online, business, internet, dreamhost, review