When a butterfly flaps its wings in Peking, would it in fact cause a tornado in New York City? Do you remember that windy day a couple of weeks ago? I wonder if it was caused by a baby butterfly in China. In New York, search engine optimization is like the Chaos Theory. There are so many variables and so much competition. Sometimes I wish I was in Ivory Coast where they don’t have so many web sites. It would be very easy for me to help my entire clientele to rank first in the search engine results for all of their keywords.

Let’s first try to understand what the Chaos Theory is. According to the Chaos Theory, the initial conditions play a big role in the future of every object and event. Even the smallest changes may result in great differences. Let’s take identical twins. The first brother (yes, they are male, sorry ladies) is born easily while the second comes out with a trauma. Even if everything they experience is same afterwards they can grow up to be totally different people just because of that trauma. Different in what ways, we can’t know. This is the Chaos Theory simplified. Everything that happens initially changes the future but there is no way to know how they would affect the future. According to the Chaos Theory, the future is predetermined but it cannot be predicted. If we translate this to the language of butterflies, we can say that the flutter of a Chinese butterfly’s wings may cause a tornado in New York City but we can’t know which butterfly or when. Also our ignorance about this subject can’t stop the tornado.

We use chaos as a word that defines disorder. So even if we know nothing about the Chaos Theory we can comfortably say that the Internet is a chaotic system. The condition in which every web site is prepared affects this system. Even our intent before starting the design is a variable. Search engines are trying to bring order to a chaotic system, which is impossible to achieve. In every algorithm change, Google tries to shape the future of the internet without success. This failure and impossibility of success wouldn’t necessarily stop them from trying. They are like meteorologists trying to predict weather conditions. They may get closer but they can never touch down.

Where are SEO specialists in this equation? If you couldn’t guess I’ll tell you. We are the butterflies. Or you may say we release the butterflies to China, South Africa, Argentina and Turkey, and watch them flap their wings. When we cause a Tornado in New York City, search engines change their algorithms hoping to stop the next tornado. New York search engine optimization companies have lots of caterpillars and cocoons in their drawers. When their time comes, we will release our new born butterflies to the world to fly free and flap their wings however they want. Like everybody else, we also know that butterflies have a very short life. But we also know that there are more butterflies where they came from.

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Category: Internet
Keywords: New York Search Engine Optimization