How do companies, organizations and financial institutions attract prospective customers? How do they market their new services and products? How do they retain and establish loyalty with their old customers? Does your company have a need to market new products? Do you have a need to use incentive gifts? To know the answers to these questions, read on to gain insight on these issues.

With the numerous companies found in the market and with the stiff competition between them, for sure, they are scourging for ways to survive, to excel, to boost sales and to attract new clients. They need to plan carefully and consider options of marketing new products and services.

Whether your company is already established or new one, you need to plan to penetrate the market and promote yourself and your product. With the numerous marketing tools to consider, you can be confused which one to consider to promote yourself and make customers remember your company despite the presence of myriad commercial firms found in the market.

With the growing competition nowadays, promotional gifts are one of valuable marketing tool used by companies to establish connection with old and new customers. It is an effective method to promote customer loyalty and brand recall.

Reasons why promotional gifts are effective:

* These products are considered effective promotional tool because majority of customers, both old and new, tend to drift away if they failed to see unique or valuable items from providers.
* It can create subtle and effective image to clients.
* It serves as a walking billboard or advertisement, especially when customers used it often.
* It is more than branding because it promotes the products’ visibility and credibility.
* It goes beyond thanking customers, but it serves an as internal branding for the firm.

Things to consider when choosing promotional items:

* Companies should ensure that items chosen are useful to target clients.
* They should ensure that these gifts are frequently used by customers.
* Make sure that items contain the corporate logo and marketing message.
* Ensure that these products are also distributed to your employees because they can also market your company.
* Ensure to distribute these items appropriately during workshops, conferences, team meetings, corporate anniversaries, and other events.
* Make sure to choose the right promotional items to give away.
* Before you choose a marketing item, conduct a research to know what commercial items are frequently used by your target market.

Suitable promotional items to choose from:

* T-shirts
* Pens
* Mugs
* Lunch bags
* Laptop bags
* Calendars
* Clocks
* Stationary
* Leather folders
* Desk calculators
* Notebooks
* Mouse pads

Before considering what marketing items to choose, surf the Internet to assess what are appropriate promotional gifts to be given to clients, their prices and availability. Be sure to select those that boost the firm’s brand value and identity.

Moreover, to gauge the efficacy of your marketing strategy, take note of the percentage of customers who made a return call, visited your office after you have distributed these items, inquired about your products and services and purchased your products.

Author Bio: Hannelore Willingham enjoys writing for Riverrocksvcs.com which offers information on marketing gifts and incentive marketing as well as a host of additional services.

Category: Marketing
Keywords: promotional items,marketing gifts,promotional gifts,prospective customers