Most, if not all, small and large businesses are feeling the pinch in these rough economic times. Unfortunately, the last few years have been difficult on businesses and consumers alike. Consumer confidence and trust is dwindling and businesses are trying to weather the economic storm. While business may not be booming right now, keeping your current clients around is more vital than it has ever been. Regardless of the industry, in order to continue to grow, organizations must continue to advertise and market themselves in a cost-effective manner.

The average consumer, as well as business, is bombarded with thousands of advertisements per day. Some are subtle, some are not so subtle. Most of these advertisements we barely notice and we probably do not even process them either. We dismiss them as just another company looking to sell their products and services.

Strengthening Customer Loyalty
It is critical for a company to proactively communicate with its customers. A company website offers several different ways to interact with its current and potential customers by ways of content and website management. Depending on the organization\’s industry, updates about rate changes or other information pertinent to your organization should be displayed and consistently updated on your website. These can be displayed through company-created articles or dynamically generated pages. When your website visitors are kept privy to any sorts of company changes, they feel empowered and connected and this builds trust, loyalty and security with your customers. By continuing to build secure and trustworthy relationships with your current clients and customers, organizations can continue to weather the storm.

Company Website Newsletters
Another opportunity to consistently interact with your customers is through website newsletters. Current customers will, at the very least, take a look at a newsletter which comes from a company whom they have done business with already. Keep your customers up to date with any pertinent information that they may find useful to them. Sales or promotions which are related to your company\’s products and services are a great place to start. This also creates cross-selling opportunities for a company where they can provide promotions as well as promote their core services. For example, Amazon provides many different services and products. They send many different types of newsletters to subscribers letting them know about new products and services that are being offered. This can create more interest in offered products and increase the sales of those products.

Generate Business and Revenue
As it was said earlier, cross-selling opportunities to existing customers present themselves to generate revenue. Depending on your industry, value-added services or products compliment your core services or products. Your website is a great spot for keeping customers in the loop with your value-added products and services.

Your website is a valuable source of information that can be applied in several different ways of marketing in order to keep your business relevant and continue to generate revenue. This can open up different business opportunities you never knew existed and create more sales you never would have made before.

Author Bio: John Ferrughelli is the founder and president of Potenture, a professional website design and SEO company. His company specializes in SEO, Pay per click marketing, website design and social media marketing.

Category: Internet
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