What should you look for when you choose a search engine optimisation specialist? Search engine optimisation takes time to happen – the sheer size of Google makes that a given for all but the least competitive searches – so you need to know that your chosen firm stands a chance of helping you come up higher in the Google search results. Here are some questions to ask so that you have the best chance of making the right decision.

How long will it take?

Unless the firm you\’re looking at is helping you to appear in the sponsored results, which show up fast, then the answer should initially sound vague. This is because it can take anywhere from a few weeks (if you\’re exceptionally lucky and have very little competition) to around 6 months before you start to show up high in the results. Of course that doesn\’t mean that nothing should happen while you\’re waiting – you should get regular reports from your search engine optimisation specialist and these should show you gradually creeping up the results for your target phrases.

What will I need to do to my website?

Chances are that your website will need some tweaks done to it before any search engine optimisation specialist can work their magic. Expect the answer to be that the SEO firm will need to examine your website and that you\’ll need to implement any changes they recommend. If they say that your website can be made to show up high in the Google results without any changes being made, get at least a second opinion before going down that route. Otherwise you run the risk of sabotaging the efforts of your search engine optimisation specialists or at least making their job an order of magnitude harder (and therefore more expensive). Again, make sure that the changes make sense – double check them on the web or with another firm.

Will everything you do be within Google\’s guidelines?

Google have a list of things that they don\’t approve of when it comes to getting your website showing up higher in the search results. Whilst these aren\’t cast in tablets of stone – Google isn\’t yet all seeing, all knowing – it\’s best that your chosen search engine optimisation specialist keeps as close to the guidelines as possible. Otherwise you run the risk of incurring the wrath of Google and seeing your website plummet down the search engine rankings. Trust me, that can happen and when it does it\’s a lot quicker than the crawl up the results.

Will you be buying links?

So long as links are bought for the purpose of sending traffic to your website and are declared as such, Google doesn\’t really have a problem with you buying links to promote your website. If the links are disguised to look as though they aren\’t paid for, Google gets upset as this is a deliberate attempt to skew the search results and – if and when this is discovered – they will penalise you in their results. The other thing with paid for links is that when you stop paying for them, the traffic they are sending you stops as well.

Those questions should help you to weed out some of your short-listed search engine optimisation specialists and will give you a much better understanding of the expertise you\’re due to purchase.

Author Bio: Take a look at these search engine optimisation specialists and check out these search engine optimisation strategies.

Category: Internet
Keywords: search engine optimisation specialist, seo specialist,search engine optimisation