Building a long and responsive customer list is a real challenge in internet marketing. But what is even more challenging is how to keep that list growing. Nevertheless, you can be successful in building a list if you follow different tried and tested methods. The secret to success here is sticking to one particular method and not jumping from one to another because it is not showing any results initially.

Giving away something for free is one of the oldest tricks in the book. If you give something free to your first time customers, then it will definitely catch their attention. A free e-book or video trailer or an audio will do the trick. If you give something for free, every customer will be ready to give their email ids in return. Use this strategy and unleash the power of the word of “free”. You may have seen how many businesses profit from promotional offers. Whenever a new food product comes into the market the company usually gives free promotional samples. These samples attract people. The result is that people taste it and if they like it they buy it. This way the company boosts its sales of the new product and gives its competitors a run for their money.

You may think that making something for free may cost you. If it were some foodstuff and you would have to give it for free, then it will definitely cost you the making charges. But when it comes to an online product, it will hardly cost you anything. For instance, write down a few pages informing the benefits of your product or service and give you customers a sneak peek into the quality of services you are offering. Then convert this file into a pdf document and you will have your free e-book ready in matter of minutes. Upload this into you website and promote it as a free e-book. People will definitely be attracted by this and they will download it because it is free. In return, they will happily give you their emails. Another innovative product you can give for free is a video. Record a video and upload it on to your website. Make it interesting and let people download it for free. This way you can see the results even more quickly.

Viral Marketing

If your visitor likes your free e-book or video, then he will most probably pass it on to his friends and family. This will increase the popularity of your website even though there is no traffic initially. But you can obviously expect a rapid increase in number of visitors to your website in the near future. This is called viral marketing.

Always remember that whatever you give out for free must have some value. If the customer finds that your free information is useless, then you will be doomed because you have destroyed your first impression. If you have given something really good for free, you will surely be rewarded in the future with a sale.

Author Bio: Mike Gates is a customer of HostGator. He has created web site to give tutorials on HostGator and to promote HostGator. You can get detailed information about hostgator promotional codes vps there.

Category: Internet
Keywords: list, email, online, marketing, internet,