An online business website needs to be nurtured to get the most visibility through the search engines. Higher the visibility of the website, greater is the chance of increasing traffic on the website leading to more earning through it. But for this, attracting traffic for your website is very important. This needs to be carried out with a good marketing strategy so that the search engines can find your website and place it on top of the list. Many webmasters are aware about the importance of the top 1 to 10 ranking and how it affects the traffic.

The strategies to go with are Search Engine Optimization (SEO) and Pay Per Click (PPC) techniques of marketing. Both the marketing techniques are targeted to gain traffic to the websites but the end results to these methods are not similar. You can opt one out of these, however selecting the suitable method is vital.

The SEO technique works naturally to attain a good ranking but generating traffic takes longer time to do so. PPC works the other way as through this, each individual is paid to click and view your page thus attracting traffic in a faster way. But in this case, you cannot be able to recognize the worth of the customers.

It is plain that the goal you set through your website is the deciding factor on your choice. Even a minute of consideration on the following characteristics of these marketing strategies will help you to find the best out of the two.

1. Marketing through SEO is followed by almost all the webmasters though it gives a slow impact on gaining traffic. It is not very expensive but gives a well-established and effective result.

2. Search engines are the most used tools to find any information required and most preferred by many users. It is better to set your goal to get a top position in these search engines as it provides the best quality traffic to visit your site.

3. This gives a natural result with credibility as everything is based on your hard work and efforts rendered. Obviously, this will give your site a good status.

Despite of the good points, SEO takes too much time to increase the traffic to your site as it cannot establish an immediate presence of your website in the web. And as all your business success lies on the traffic, you may fail to wait for the end result.

You can adopt PPC marketing method and can gain traffic to your site soon after the campaign through the customer clicks. The following factors are worth considering.

1. With a bigger budget, you can have an immediate result through this campaign. But the search page rank of your website wholly depends on the bid amount for the keywords that are used in the ads.

2. The good point is that there are chances of getting clicks without any conversions and payments are made only for valid clicks on the ads.
3. A different strategy that can be adopted to get higher conversions is to make your website interesting to the customers.

The only difference with these two marketing strategies is the time taken on attaining the ranking. It is up to the webmaster to choose one strategy out of SEO or PPC that suits the business objectives.

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Category: Internet
Keywords: seo or ppc