Jufengshang. Gather fashion (com) is guangzhou tao yi trading Co., LTD. Its a luxury B2C website, was founded in 2009, specializes in bank credit card of luxury sales channels.

Poly fashion goods can be bank credit card payment by installment buying, the business scope includes watches, jewelry and leather, jewelry, cosmetics, home appliances, household etc the well-known brand product category. Among them, watch luxury is the main direction of poly fashion, committed to build the largest watch luxury mall. At present, gather in 200 million on fashion turnover in 2012, is expected to about 8,000 million annual sales.

Together with LiYongQuan says, CEO of fashion than similar domestic website of payment, poly fashion, need only more convenient user call next card number and id number reported by Banks, can direct settlement. Through the bank with customers for intermediary, establish mutual trust relationship.

The transformation from the traditional enterprise electronic commerce
Poly fashion is a luxury service provider, customers can through the website, gather together fashion offered fashion sales performance, each big offline shopping channel and the VIP bank each big electric business platform as taobao mall, clap mall, optimal card purchase goods, the way such as malls besides providing the service, also provide purchase before buying consultation, and send after-sales maintenance etc value-added services.

Before this, poly fashion predecessor was a supplier of VIP user mail-order bank. LiYongQuan introduces, in operation process, found that users have two dominant demand, first, I hope to get the international domestic synchronous commodity, not with others in half the stuff. Second, hope to buy more convenient and easy, can open car without hundreds of kilometers run even to Hong Kong, just to buy a bag. \”So, we decided to do it, we have resources together to provide you with the convenient.\”

\”We all know, luxury, watch is more people watch the pursuit, and the resources, we are incomparable powerful. So, we\’ll do your most professional something, it is we can provide the best service.\” Supposedly, based on clustering idiosyncratic, once the credit fashion online sold 30 million yuan watch.

Luxury e-commerce in warring states period
At present, the domestic luxury industry competition is intense, netease, jingdong, sina, optimal card, various luxury 43,200 have sprouted appear. Gather LiYongQuan think, CEO of fashion domestic luxury e-commerce industry is in the warring states period, at present no a a single big, each have their own way of life.

\”But it won\’t last long, with China\’s luxury consumption level is more and more high, a brand has been unable to ignore the Chinese market in a variety of ways, in succession, just entered the domestic in domestic a little famous brand, also started to shrink shipments to control the warden.\” online sales LiYongQuan said.

Luxury e-commerce doorsill more and more high
\”The luxury market, especially watch online market will become more and more high, threshold, maybe one day, want to on the sale of a brand, also need to pay the same as entity 120 million margin.\”

The more attention LiYongQuan says the luxury market, brand, bogus, the harder it is to live in luxury sales plus the legal more and more perfect, no manufacturer approved platform, will likely will appear rich also cannot raise. Starr \”We are looking forward to this day, the market more health, for we can get more benefits were to consumers, meanwhile, will be more good, don\’t worry buy fake.\”

Luxury buying more civilian
\”Although domestic per capita income level is not high, but everyone has a higher quality of life yearning heart heart, is this a positive attitude, and let people never give up on high quality merchandise yearning.\” LiYongQuan introduction, gather and fashion buy luxury goods can instalment, originally need two monthly wages can afford goods, only need to pay each month SiWuBaiKuai even a few can own, let more civilian buy luxury goods.

Poly fashion has yet made financing. LiYongQuan is introduced: \”although now it has several top wind cast company contact with us, but all wan, at least three years, according to the development of fashion, together with external funding don\’t need.\”

Advantage and bottleneck
Poly fashion is very simple, purchase process only step, some buying, fill receives an address, over. \”If you aren\’t fill receives an address, no problem, 400 – order, 6288-910 by telephone, payment of the full play fix, phone waiting for receiving.\” LiYongQuan says the process, tell the general e-commerce need registered login, order, receives an address, confirmation of order, online pay wait for flow.

\”For not often buys, open net users of Titus, packing certificate, preparations can limit etc. And 95% of scaring away together only need a telephone, fashion and submitted to what not learn card number, even under need only be your id card, can direct settlement through the bank, which also originated in poly fashion with the major Banks, through the long term cooperation with customers for intermediary bank, establish the mutual trust relationship.\” LiYongQuan said.

Gather and have a strange phenomenon, custom 95 percent of users are male. This is because, gather the best products do fashion is more attention, but the men renown watch, caused men and women users ratio imbalance. \”Tube we have recently increased many jewelry, designer purses, perfume, and other commodities, want to balance the proportion of men to women, but men than the speed or user increase user fast too much, women should perhaps the called watch sequelae.\”

In financing LiYongQuan says, though, has now several top wind cast company and assembled fashion, but all contact declined to, \”at least three years, the development of poly fashion by external funding don\’t need.\”

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Category: Business
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