Recently, a real estate web site in Mr Pan has completed an online auction houses. \”I have a house lost 300 to yuan.\” Yesterday, Mr Pan accept the first financial daily said.

April 23, SOHO China held a real estate web site to ChaoYangMen SOHO shop \”galaxy and network bidding\”. Ultimately \”ChaoYangMen SOHO phase ii – 122 shops\” to the buyout is 720 million yuan net friend \”aiju_0619\”, \”galaxy auction SOHO1-152 family\” to be by the netizen \”guo188 RMB 1202 had\”.

For this auction results, Mr Pan said satisfaction, \”SOHO China through online sold two sets of shops, the first suite buyers are an old customer, unit price for 79893 yuan/square metre, but the second suite has encountered a strange \’fans\’\’ seconds kill buyers\’, the users in the auction last six seconds, suddenly, and gives the mark-ups 2 million yuan RMB 1202 before offer, let the rival flat-footed, and the price of the suite from predicting price reduce nearly 3 million yuan.\” Beijing the levites of the notaries signs notarization notarial whole online sales.

\”The essence of online sales, the house is to clients and options pricing.\” Although the actual transaction only 2 house, and to Mr Pan is not a high turnover. But first try water e-commerce, Mr Pan appear quite exciting, \”we will continue to take out ten suites, is not only the office building, and including apartments and commercial residential, ready to as soon as possible after an experiment. And hope to all the houses are all on the Internet to sales.\”

For the advantages and disadvantages of online sales, Mr Pan thinks, this is real estate industry sales progress. \”The real estate industry is relatively use electronic technology and network technology is still backward. In the past few years, the house turnover and house prices soared, make the industry failed to use new technical renovation the urgency of industries and enterprises to online. If all of the information released full house, need from design began electronicalization, at present. Along with the real estate industry information rarely new technology applications, will step by step perfect up.\” He thinks the combination of real estate and the Internet, that the time is ripe.

But the network can\’t replace traditional checking procedures. To this, Mr Pan thinks, \”the house must go to site look, see family, watch architectural style, see peripheral environment and so on, these are all online irreplaceable. The house on the Internet to sales, from the Internet technology perspective, is already very mature. No esoteric, cutting-edge technology.\” And the resistance of the new sales methods, \”one is from traditional thinking, before people always attempt to monopolize the information, to customers as little information, especially competitor information; 2 it is from traditional house sale means intermediate link resistance, these institutions must have thought this kind of practice is in aggravating hit their jobs; the third is the pricing completely from the fear after to clients, worry about at a very low price.\”

\”Now real estate transactions, the biggest problem is the lack of transparency, give people choose process are on sales workers, this I think is not a good way to trade, is not a very healthy way to trade. We expect through online bidding attempt, will buy information transparency, change of real estate trade pattern, don\’t let salesman and customers, but let homebuyers counter-offer bids from zero price began her decision to return the housing prices, market and customer pricing.\” Mr Pan said, online this open, transparent and by customer pricing sales methods not only suitable for commercial real estate, also suitable for residential sales.

Author Bio: Paul Hu a professianl writer from http://www.ledceilinglamp.com , it provides the high quality products, such as China Decorative Garden Light, China Recessed LED Ceiling Light , Outdoor Flood Light, and many more.

Category: Business
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