Beijing, April 27, 2007 time, according to foreign media reports, in view of the social networking site Facebook introduced Tuesday, American future network 43,200 service Yipit co-founder jan.7 navigation website, chief executive WeiNiXiuSi. Watts candy (Vinicius Vacanti) in technology blog BusinessInsider. Com, and points out that the future will not be writing 团购网 LivingSocial Groupon or stand as \”killer\”. Watts candy to enumerate the four reasons:

First: lack of huge sales team
Facebook currently in only five seats American cities launched future service, the reason is very simple, this company is currently unable to launch more urban future service. Groupon has 3,000 sales staff, the overall number of employees and Facebook is just reach 2,000 people. Facebook is currently gathered selects partners, also because such, Facebook also not offering more exclusive services. Want to provide and Groupon similar services, Facebook will have to build a huge sales team. However, Facebook has been do not, and this practice is not accord with the style of Facebook.

Second: enterprise won\’t participate in self-service
Want to launch team of high quality services, they must have a sales team, enterprise and don\’t want to participate in self-service. Groupon previously launched self-service Groupon Stores have been struggling, and even had just entered the Google nor jan.7 market try enterprise self-service. Although many small businesses have enterprise on Facebook page, but want to submit high quality 43,200 service is not easy.

Third: did not provide comprehensive 43,200 transactions
Even Facebook can cause consumers even apartments-and service the attention, but because these 43,200 service is not comprehensive service, so many customers might put future service as Groupon and LivingSocial is the added. Finally, as long as Groupon and LivingSocial continue to have future had even apartments-and trading services, so consumers can still focusing on Groupon and LivingSocial.

Fourth: don\’t trust Facebook recommendations
Users to sell 43,200 trading services, must have merchants authority and trading authority\’s approval. Through such third party web site Yelp comments, easily can get merchants authoritative organization approval. But to get the trade authority difficulty is very big. Recognition And Facebook is different, Groupon have the elements.

Facebook is now the world\’s largest social network platform, has more than 500 million users, the company hopes to depend on social interaction experience, prompting his 43,200 service is distinguished from other companies now launched the traditional 43,200 service.

Currently on Facebook launched 43,200 mostly involved collective activities – such as collective rafting trip, rather than individual activities, such as buying a discount jeans, etc. Facebook users can easily will interesting 43,200 through the site itself, the forward to Facebook friends.

Facebook local product director Emily. Wright (on Tuesday\’s white.on) in an interview, \”said future will not apply mechanically other company\’s business model, and its derivative to Facebook. Our hope is among, will eventually be able to provide services to by improving and enhance the user experience, let users interact with friends better.\”

Facebook currently most of the revenues are from Internet advertising business. But some market analysts think, local merchants can also using mobile technology and social network advantage, by providing network coupons to appeal to new customers.

Investment agency Evercore. Nadia partneryou analysts Ken harp in Sena) recently (Ken shopping topic discussed when mobile technology, \”said Google and Facebook, Groupon needed attention is, at present, the market potential of local advertising than current Internet advertising market opportunity.\”

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