April 2011, there are two large, vertical micro bo platform launched: one is YaoLanWang (www.yaolan.com) launched the cradle micro bo (T.y aolan. Com), in view of the expectant mother and young parents groups, and maternal and infant industry practitioners; Second is the first video group launched against the colour bo, moving to user group and lottery industry.

Vertical website want to keep their user groups, it need update your product, attract the constantly changing taste of a new generation of user group. The Internet is already competitive market, the user will continue into renewal more active site. Since sina micro bo verify the \”micro bo\” after the huge potential, not only netease, tencent sohu, many industries, followed by vertical website also began another round of product innovation wave.

Take for example maternal and infant industry. 2010, almost all the parenting website all haste to build their micro bo products, including the YaoLanWang after \”growth news\” (\” growth micro bo \”instead. Operation six months, most similar positioning \”parenting micro bo\” can\’t get rid of \”growth record\”, \”TongYan fun\” baby topic, micro bo this quick interactive products lost the most biting survival instincts of a notepad, become, the short BOLG, this is the damage to the micro bo products.

This problem is driven off the lot of micro bo\’re gonna PM. Many people to return to their arms, big alligator development portal micro bo APP, planning more portal micro bo topic, in adding more within the station entrance doors, hope not to micro bo by age, the hope can abandon in micro broad tides in the equation. But they are wrong. Interviewees said to entrepreneurs, micro bo is not your chance, micro bo is sina opportunities. Sina, tencent these big alligator, from the bottom of the development demand say, need more users, more users, more users, users come from?

How to spend their users and topic double difficulty?
Last year, a web site called mom to bask in the micro bo \”\” parents with micro, roll out ceremoniously positioning, trying to give priority to dozen of product bebop that establish similar as baby tree of new parenting community. The problem is, the bo and space there is a big difference: need a lot of subscribers, but also need a lot of topics, otherwise we cannot attract new users, retain new users. And for a new platform is concerned, the user is completely unfamiliar between, cannot play micro Po\’s acquaintance network advantages, chat does not rise.

Occupy Shanghai local merchant nets launch \”children\” micro bo, were all in the largest mothering website movement. Operation six months, its stand inside have see micro Po\’s passing and instead sina micro bo platform. Early vertical micro bo exploration operation is difficult, also give newcomers provided many lessons and experience.

In April this year, YaoLanWang independent micro bo platform by space original \”growth micro bo\” upgrade, on the function has and the gateway micro bo neck-and-neck. Cradle micro bo activates the were originally precipitation stand inside the user friend relationship, and do on topic – \”bold and open mothers have endless talking\”, has not only YuBaoBao subject. Where the most biting micro bo with QQ similar: buddy relationship network acquaintances. Meanwhile, micro bo another most sharp weapons beyond the QQ: open topic rapid sharing. Cradle micro bo first did the crowd network initialization, this is the first step. Open topic, need to change quickly share original user habits, and establishing the new atmosphere, it is each vertical micro bo platform operating focus.

Vertical micro Po\’s survival mode: how to develop characteristic operation
Micro bo operation has a unique pattern, this aspect have formed their own distinct features. But for vertical micro bo is concerned, must study the subdivision of the user\’s needs and use. In this respect, just online to the cradle of many tiny bo inspiration:

Experts micro Po: although sina and tencent are open a celebrity strategy, but hasn\’t interfere with vertical industry went the same way. Industry comprehensive media media than can provide more accurate audience crowd. Here it is, experts micro bo is referring to the concept. Vertical micro bo only let professionals move in, can share information with industry, have media function attributes. This is all vertical website operation personnel have to pay attention.

Characteristics: slightly bo activities as a new community, must be different from previous interactive form. BBS can rob building, essential piece, can be basked GROUP suits party, then, for doing? T Cradle micro bo operating subject system created \”micro bo summit\” (the breeze will) interactive form: invite experts summit, net friend onlookers comment on forwarding. This interaction model to the largest extent of play micro bo sharp characteristics.

Hot topics: you sweep the subdivision crowd need to understand what events? What concern hot? Don\’t put all the social news release, only need to pick up strong correlation.

Quality of content: no any kind of community like micro bo so difficult to supervision of vertical micro bo platform, it more difficult. On one hand, on the other hand, insufficient investment in more need to solve perpendicular micro bo topic volume, but will not consciously synchronous many activities information, for votes information. In addition to the illegal information, most users don\’t want to see beyond the information is all garbage information. Activity information, filled with micro bo, canvassing information is in the air will release of poison, let users had to leave. You must guarantee, micro bo spread by the information is of value to the users.

Friendly interface: cradle aolan. T.y micro bo (com) no matter from interface design or function innovation, all is vertical micro bo is worth study in outstanding. We see a lot of vertical micro bo haste to build, even more than ZhengZhan design are rough, it will reduce the user to the new product delicious jabuticaba Popsicle interest. Design, any time don\’t ignore.

In addition to cradle micro bo, the future there must be more outstanding vertical micro bo platform was born. Expect \”micro bo\” also can appear as soon as BBS, flowers bloom competitive situation.

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Category: Business
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