One of the mandatory social networking websites to be learnt is Facebook. It has the largest number of online users and provides with many opportunities to reach your target group. Many new opportunities have evolved with time and pave ways for driving better traffic to your product page. Once such option introduced by Facebook in the recent times is Pay Per Click (PPC). Let us get into the details about PPC now.

Visuals speak better than words:

Facebook has introduced the option of including pictures in your ads. The very first thing any user will observe in an ad would be the picture. Choose a catchy picture for your ad that will immediately grab the attention of the users. Also the picture you use should be in some way related with your product or product link. Don’t mislead the users by posting some bogus picture. Your ad should be approved after submission. So make sure you don’t copy any logos or other copyrighted materials of other companies. Make your creativity senses work and choose a picture that will show your company or product different.

Post questions as your title:

Instead of giving statements or phrases as your ad’s title you can pot questions. This has worked out very well for many businesses and the number of people turning into customers has increased. It will also drive better traffic to your page as many will be interested to know the answers. They will get an instinct to learn about your product or service when you raise questions in their mind. For example, title like “Have your website’s traffic gone down?” works out well.

Aim for relevancy:

Make it a point that the ad you post should be relevant to your product. In order to attract audience you cannot post a no-way-related ad. Facebook will actually disapprove such ads and your time will be wasted. The ad’s content should correlate with your product page and the user should be able to feel the relevancy. If your product is on marketing pizzas and if you have posted an ad about soccer, you cannot gain users’ attention. Rather that ad would be disapproved by Facebook itself. Have a thorough look on the norms put forward by Facebook for placing an ad in your page and stick on to it.

Facebook will inform you about disapproval of any ads. You can review that ad once and resubmit it. You can use this feature of Facebook to your best advantage and improve business. Take time to analyze on the ads that have worked out well for you and remove them which in no way gave you any profit. Improvise periodically. At one point of time you will have a list of ads that are performing well. Have a limit on the expenses for your ads as it also has a good impact on your business.

Hope the tips given in the article are useful to every person who dreams for an online business. Learn from mistakes and keep improving your ads. You will find your business at the peak.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: social, media, facebook, online, marketing, internet