Email marketing has always been a significant part of online marketing campaigns as it enables companies to utilise the lifetime value of their members and subscribers. One of the many benefits of email marketing is that it effectively provides you with a captive audience which will increase as you gain subscribers. Here are some additional tips which will help you to make better use of your email marketing campaign.

It is extremely important that you focus on the subject line of any emails which are being sent out as the success of any email campaign can be compromised by an ineffective introduction. If you do not grab your readers attention then they wont be interested enough to open the email and will just delete it instead. Because people get inundated with emails on a daily basis it is a quick decision for the user to decide which emails to delete and which ones to read so it is important that you do everything you can to ensure that yours doesn\’t end up in the trash. The subject line of your email serves the same purpose as a headline in a newspaper so try to think of a \’strap line\’ which concisely describes the content of your email whilst providing a persuasive call to action to entice the user into reading further.

You should look for ways to entice new users to sign up to your mailing list whilst finding ways to convert your existing subscribers into paying traffic. Never rest on your laurels and continue looking to expand your mailing list by promoting offers and giving people a reason to sign up.

Some internet marketers have found the an obscure of unexpected subject line can be a highly effective method of grabbing the reader\’s attention. If you think that this method of promotion will be unsuitable then you may prefer to use the subject line to inform your readers what they will gain if they read your email. With this technique not only will it grab the reader\’s attention but it will also give them a tangible reason as to how they can gain from reading your email. Don\’t worry if you find it difficult to come up with persuasive subject lines as these things take time, practice and experimentation. One useful method of testing out your subject lines would be to send your mailing list an email and splitting them into different groups, each of whom will receive a different subject line. You will then be able to analyse the results for each group to see which email has been the most effective.

Dont limit the quality copy to your subject line. Content within the body of the email should be equally well written and effective in how it describes your product or offer. You only have a limited time and space in which to \’pitch\’ to the reader so everything about your email should be focused on selling the product as effectively and persuasively as possible. With a bit of practice and experience you will be able to deliver an email marketing campaign which will increase leads and sales for your company.

Author Bio: Trevor Richards writes about online marketing for Extravision (www.extravision.com), a leading UK email campaign management company.

Category: Marketing
Keywords: email marketing, emarketing, e-marketing, marketing, email, social media, sales