With social media sites such as Facebook and Twitter occupying the time of internet marketers, it is understandable that email marketing has taken a back seat in many company\’s marketing campaigns. It also has not helped that lots of companies apparoach this particular type of communication improperly and rather than managing a targeted campaign which is tailored to their customers, many emails simply end up getting deleted or ignored. No one will argue that there are limitations to this particular form of marketing, however no one can deny that when used correctly it is a powerful marketing tool.

The majority of internet service providers will be restricted in terms of the number of emails it can send at any one time. The main reason for this is the widespread implementation of internet spam. This will hinder your email campaign before it has even had a chance to get started. A good email marketing service provider will have strong link with a reliable internet service provider, ensuring that large volumes of emails can be sent at any one time. If you pick a suitable provider, then a reputable email marketing company will not only help you to design and layout your emails but they will assist you in creating appropriate content in order to maximise your chances of getting a response from your customer base. Professional email marketing companies are highly experienced in developing well designed and written emails that are likely to appeal to a specific customer base.

It should go without saying that there is no point in launching an email marketing campaign if you have no means by which you can monitor how it is getting through to your customers. Quite often companies will go to a specialist broker in order to purchase lists of email addresses relating to a particular demographic or target audience. The downside to this method of collating emails is that often these email lists are not kept up to date and as a result many of these emails may \’bounce\’ back. By using an email marketing service you will be able to explicitly monitor which of your emails are getting through and which ones aren\’t. This kind of information will be invaluable in maintaining your campaign in such a way that you will only spend time targeting email addresses of people who are likely to become genuine customers.

If you have tried to implement your own email campaign in the past then you will know that there is much more to it than simply setting yourself up an email account. It is of the utmost importance that the infrastructure of your marketing campaign is managed in such a way to ensure that your emails are sent out on time and that they reach their intended targets. In order to fully customise your emails, many email marketing companies will also provide specific email marketing software which will allow you to do just that.

So by designing your emails well, writing your content in an informative and persuasive manner and monitoring campaign feedback there is no reason why your email campaign should not be a success.

Author Bio: Trevor Richards writes on behalf of Extravision, a leading UK supplier of email marketing software.

Category: Marketing
Keywords: email marketing, email campaign, ecommerce, internet marketing, e-commerce, sales, business