For events like conferences, exhibitions and trade shows, a banner stand is the most commonly opted form of visual advertising. Banner stands are convenient and versatile tools that allow you to display your advertising graphics to good effect. If you haven’t used a banner stand yet, here is some useful information on how to make the best use of your banner stand.

Benefits of using a banner stand

A banner stand is very easy to set up and dismantle a banner stand, whatever the event may be. It is inexpensive, lightweight and can be transported with almost no hassles at all. It is very often the default choice of businesses participating in trade shows, marketing events and conferences many times a year.

With the variety in shapes and sizes that are available, you can also use a banner stand creatively. You need not place your banner at the front of your booth every time. There are banners which you can suspend from the ceiling, while many others can be placed at the entrances of retail stores or roundtables to catch the attention of passers-by and audience. The large choice in banner stands helps you decide which one will best meet the advertising needs of your company.

Effective use of the surface area

Many banner stands have a narrow and tall line, which means that you will need to pack a punch in the ad with the space that is given to you. You should take care so as not to insert too much text like mission statement, slogans etc. into the display. It may result in scaling down of the font size and much of the impact of your advertising message will be lost. The text has to be simple, big and bold. With just a few words, you should be able to capture the attention of attendees.

Location

Where you place your text in the display is also a crucial matter. Take care not to post your text in the banner’s lower portion, such as 36 inches from the bottom edge of the banner. People will have to stoop or bend to read your ad, something not many would be willing to do. You can make better use of the lower section by using a bold graphic starting from the bottom and going up to the top.

You must make sure that the most crucial information in your ad should be at the eye level for the attendees. By doing so, the attendee will find it easy to find the right information without the need to needlessly scan the whole advertisement.

You need not use banner stands only for occasions like trade shows; they can also be used at other locations and events. You can place one near the entrance or at the reception area of your office to inform visitors about your newest product or service. You can also use them at recruiting fairs to attract the attention of potential employees. Even your company’s charity events present an opportunity to use such stands for displaying meaningful graphics and messages.

Author Bio: Adfab Exhibit Group offers