How important is a search engine? For a user online trying to find answers and solutions, then it is an important tool. Its serves as a tool for finding and searching documents and information. This is how the engine works- user types in the search term or the phrase and presses enter. Once done, the spiders finds for the matches of the typed keywords and it returns the information in the form of Results Pages or SERPs. Working on this action is the indexer and this is the program that reads the site and establishes an index based on words used.

Today, you will find an array of google like tools. The question however is which of them is the most reliable and used by most Internet users. And by extension, which one should be used as the benchmark for SEO and related efforts? Here are some of the leading search engines as used by the most number of consumers.

Google still leads the pack

Google is considered as the number one in the search engine category. It is known for its simple design and presentation. In fact, this goes creative every time there is an important event the world is celebrating. For example, on the anniversary of \’Pac Man\’, search engine morphed into a gaming console. The main feature of the engine is of course, search where users can enter the keyword and press enter. In just seconds, thousands and even millions of results are posted. The site also allows searching on books, blogs and images. Google also features Trends that will tell you what majority of the people are searching for. Gmail also delivers for Google, thanks to its technology of spam filtering. The engine is also known for the AdWords and the AdSense.

Yahoo! is another competitor of Google in this category. The searching bar is located just on top of the home page of the site. Users can also search for the web, the images, shopping and videos. Yahoo! also has its own trends feature which you can use. This feature will inform you of the hot items and issues about your favorite celebrities and the latest news. Yahoo! not only has a search engine but it also has other exciting feature such as trend watch, news aggregator and many others.

Bing, which is developed by Microsoft, adopted Google\’s plain and simple interface. You will easily find the search box and below are the tools to images, videos, shopping, travel and history. Located in the upper right hand corner of Bing is the site preferences link. There, you can configure SafeSearch, web setting, or whether you want suggestions and the language you want to use. And lastly, Ask, is another search engine you can use. It was first introduced in 1997 and was originally known as \”Ask Jeeves.\” Instead of a user entering the keywords in the search box, Ask will return web pages based on a question asked by the user. But today, Ask is used like any traditional search engine.

All these search engines are important and the focus for any of the services are search engine optimization programs. The intent is to be highly visible on these services, and that can be done through proper SEO strategies and services.

Author Bio: Seomul Evans is a SEO services consultant for Dallas based Online Marketing Company specializing in organic SEO.

Category: Internet
Keywords: seo, seo services, search engine optimization, internet marketing, seo company