There are innumerable consumers who are very choosy about the products or services they shop for. Such attitudes are more noticeable when it comes to durables like mobile phones. The reason for this consumer behaviour is that they consider the deal as ‘once in life time’ as it involves substantial money. In a way it is better to be prudent when inventing in a product which is expected to serve the purpose for several years. But experience has taught the consumer that there is no mobile phone which will remain as the best for more than a couple of years. Innovative ideas are getting incorporated in the mobile phones at short frequencies and consequently models which are considered as the latest introduction become obsolete after a couple of years. In the initial stages of its introduction in the market there were propositions that the consumers can update the mobile phones periodically, when new technologies are invented and implemented. But such exercises did not prove effective. It has become the practice to discard old models and go for the newer ones notwithstanding the cost factor.

Mobile phone technology evolved through many stages since the early 1980s. Consumers who were fascinated by the capability of the mobile phone opted for it when they found that portability is its unique feature which conventional telephone could not offer. Probably the prudent consumer secured the best model and brand available in the market unconcerned about the cost. But subsequent development made positive impacts on the quality of mobile phones. The second generation technology offered advanced capabilities like voice and SMS. Later, the third generation (3G) technology was also implemented in the course of a decade. Consumers are now convinced that as far as mobile phones are concerned the ultimate is still to be delivered.

In the course of a decade, consumers are offered myriad choices in the mobile phone markets. A new product or feature will hit the markets making the previous models ‘not the latest’. Innumerable companies are now engaged in the manufacture of mobile phones and they function in a highly competitive environment. Innovate or perish is the message markets are giving to them. New features are getting incorporated in the mobile phones frequently as a result of this cut-throat competition. The market leaders are facing challenges in their endeavours to retain their market shares. The phenomenon is probably a new one in the case of mobile phone. It is difficult to find another consumer durable which underwent progressive transformation, altering the very form and content it had at the beginning. The multifarious capabilities inherent in the product today are something remarkable.

Taking into consideration various developments that have taken place in the past, it will not be possible to assess or predict the future of mobile phones. What will be the form and content of this all pervasive gadget by the end of this century cannot be imagined by the present generation. A time will come when posterity will ponder how people in this universe managed to survive prior to the invention of mobile phones. In fact mobile phones have made substantial impacts on the lives of the people on this planet.

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Category: Computers and Technology
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