When it comes to auto advertising, there are many ways to get your message across, from the more traditional television, print, and radio to modern options like social media and pay-per-click advertising. However, no matter which of these media you choose, it is absolutely essential that you make them work together.

Here are some ways you can help create continuity between all of your auto advertising avenues:

– Facebook – Create an album just for your print ads, and post your television commercials to your Page so your friends can watch at their leisure. If you have an event at your dealership, create an event on your Page and invite your friends. Post pictures to Facebook during the event, as well as a more thorough pictorial account afterwards.

– Twitter – Start a conversation about your latest offline advertisement campaign, and include links to images of print ads and videos of television commercials. You can also join your Twitter account with your Facebook account so that tweets are uploaded simultaneously as status updates to Facebook, creating a seamless link between the two.

– YouTube – Consider posting your television commercials on your YouTube account, and then embedding them in your website, posting them on your Facebook, and linking to them from your Twitter account. You can also offer such promotions as “uncut” versions of commercials and blooper reels to provide customers with an added incentive to visit and watch the whole video. For example, if you run an advertisement on television, you can make it into a cliffhanger that is resolved on a YouTube hosted video. Or, you can mention to viewers watching the television commercial that an unedited or uncut version is available online, piquing their curiosity. In addition, always make sure embedding is enabled to allow users to share your videos.

– Television – When your phone number flashes on the screen during a commercial, include the URL of your website as well as small Facebook, Twitter, and/or YouTube icons so viewers are alerted to your presence on these sites. In addition, consider uploading the commercial and/or an alternate version to YouTube so there is something unique to watch online that complements the offline efforts.

– Radio – Mention that you can be found on Facebook and Twitter, and invite listeners to friend or follow you using those media. If the radio ad is about something specific such as an upcoming event or sale, then be sure to include information on that subject in an obvious place on your accounts so those coming to the site after hearing your radio advertisement can easily find it.

– Print advertisements – Include small Twitter and Facebook icons on your print advertisements near your website and phone number. This tells potential customers that they can find you using these social media sites, and it gives them a way to research your business more thoroughly.

If you’re interested in learning more about creating continuity between your online and offline auto advertising, contact an experienced ad agency today. With their help, you can create more effective campaigns and get the most out of all of the resources listed above.

Author Bio: Kara Alcamo, online content editor for Action Integrated Marketing.

Category: Business
Keywords: auto advertising, online auto advertising, offline auto advertising, auto dealer advertising