Email marketing is a great way to reach thousands of customers at one time to help you build brand awareness and sell products and services. However, there are some things you need to be aware of when doing this, so you can be sure your investment in time and money returns as much as possible back to you.

Everyone with an email address gets \”marketing\” type emails every day. Much of it is considered \”spam,\” or unsolicited commercial email, and is quickly deleted either manually or automatically through spam filters. One of the problems email marketers face is keeping their messages out of the spam filter and in the recipient\’s inbox.

A lot of research has been done on how to build brand awareness using email marketing, and there are a number of services set up to help both new and experienced individuals and companies create and send emails easily and efficiently. Companies like Aweber and Constant Contact and many others have developed over the past several years to be very robust in their capabilities and have helped thousands of companies build their brand awareness and sell products.

There is a different focus to selling products and services via email as compared to building brand awareness. It is important to have a goal for any email campaign and know if you are selling, informing, driving to a click, building brand awareness or doing something else. Keep this goal in mind as you plan and set up your email campaigns.

Building brand awareness is more general than making sales or driving traffic, so it is much less easier to measure. How do you know when people are truly \”aware\” of your brand? You need to decide how you are going to measure success, and what that success should look like. If you have no destination, any road will get you there.

Many companies will use their email marketing to drive a click to their site so they can have that metric. They are able to measure interaction with the email in some way. Once at the site, they are not bombarded with sales messages, but are sent to an information page, or even better, a page where they can have another positive experience with the branding. This may take the form of a game or other interactive type of activity. Much of the decision on what type of activity they are sent to will depend on the products and services that brand represents. Companies will want to make sure the activity is consistent with the branding.

If you are wondering how to build brand awareness using email marketing internationally, it works there as well. Email is a very inexpensive way to build your brand and can be used globally. For best results, you should segment your list into countries or languages so you can send a more relevant message everyone can understand.

You should also look at segmenting your list demographically or by interest in order to better target your branding messages.

Author Bio: Trevor Richards writes for Extravision, one of the UKs leading email marketing companies.

Category: Advice
Keywords: email marketing, email campaign, ecommerce, internet marketing, e-commerce, sales, business