Marketing is defined as the process by which the public is made aware about a certain product nd service that is available to them The marketing process may inform thee buying public about the benefits of the product or service, the cost, as well as the availability of the product.
Email marketing is a targeted market campaign that seeks to send marketing materials to certain specific people via their email addresses.

It is important however, that email marketers avoid being labeled as spammers. Spammers are individuals or companies who send out hundreds or thousands of unsolicited email messages to a blind list of email address. Most of these messages will be ignored and the sender marked as a spammer.

Most email marketing campaigns will involve the use of a specific list of customers or clients. The owners or users of these email addresses will have provided their email addresses freely and willingly at an earlier date. They will usually consent to receiving emails from renowned organizations. A company wishing to build such a list can do so by requesting their current customers for their email addresses as well as consent to receive regular marketing emails.

Email marketing has over the years proven to be a reliable and successful means of marketing products and services to clients. There are databases available that contain hundreds of millions of email addresses that experienced online marketers can use in order to reach their target groups. Before embarking on the marketing campaign, it is very important to design a strategy that will be successful. The strategy will also see the recipients of the email adverts react as desired. The best way is to send out an effective advert that requires the recipient to do a simple act such as click on a link or provide a phone call. Whether the marketing campaign is a business to business or business to customer campaign, it is important that it acquires a successful strategy.

For the marketing campaign to be successful, it must be professionally crafted and designed. Time should be taken in crafting, planning and designing a professional email marketing campaign. The marketing campaign should feature a professional URL and email contact. Message should be sent to targeted audience in order to uphold the brand of the organization.
The subject index should be short and simple. It is much more rewarding to focus on quality than quantity. It is also important that the marketing campaign avoids spam words. These are words that are usually filtered by spam filters. They include phrases such as “free cash,” “huge sale,” and others. It is also advisable that the subject matter not exceed 50 words. Anything longer than 50 words could easily end up in the trash can.

Email marketing is a cost effective means of sending out marketing campaigns. It is also very fast and can be automated. There is software available that can help manage development of email marketing campaigns as well as the sending. There are organizations that focus on working with businesses in order to develop successful marketing campaigns.

Author Bio: Trevor Richards writes on behalf of Extravision, a leading UK email marketing company.

Category: Advice
Keywords: email marketing, marketing, ecommerce, internet, website, email, sales, money