Many new webmasters look upon SEO as a method for milking the search engines for more visitors. In theory, it is somewhat the reverse and more visitors from different sources produce a better search ranking. What the search engines really do is try to find out which page is most useful and interesting for a specific keyword, and how many visitors and websites feel this way about said page. The more visitors that visit and like a page, the higher it gets ranked in the search results for that specific query.

The point here is that it\’s important to give visitors content and a user experience they like, and once the word spreads that so-and-so site has interesting stuff and is easy to use, more people will start visiting. That\’s about all there is to it. The search engines will automatically follow the buzz and push this site\’s pages higher.

Now that\’s all good for a theory, but how does SEO work in practice? Other than the obvious task of producing interesting, unique and fresh content on a regular basis, there are many aspects to it. For starters, it\’s important to come up with a list of relevant keywords and focus all the content on these keywords.

Look up what landing pages mean, and find a free keyword tool to generate valuable keywords for the site. Make sure the site template is optimized for fonts, images, navigation menu, etc. Find a nice, search-friendly web host where the pages load super fast.

Make the site easy to use for just about everyone, and use a traffic analytics tool to study and understand where visitors are coming from, their demographics and what they do onsite. After the site has been optimized comes the hard part involving many different ways of acquiring traffic and improving the site\’s visibility. This includes things like link building, internet marketing and social media outreach.

Link building has to be done by a professional, and it has to be done on an ongoing basis. There are many things that need to be learned about the types of links and how to acquire them. For instance, the link can be organic and one-way from a site that deals with the same subject, or it could be part of a link partnership deal. It could be a deep link, home page link or a blogroll/sitewide link.

Internet marketing is a vast subject, with libraries full of books on it. There are so many ways of website promotion (local business listings, directory and article submissions, rss feeds, viral videos, press releases, forum posting, etc.) that it is impossible to even mention all of them here. It\’s just a matter of how much resources in terms of time and money can be allocated for all this.

The biggest source of direct traffic other than search engines is social media. It is an essential component of SEO that can provide huge buzz for the website, lots of direct traffic and it enhances search rankings when a link gets shared around a lot on the networks. There are indirect benefits too, such as instant search traffic for specific keywords sent by the search engines to social media accounts which then gets routed to the main website in question.

Author Bio: The leading SEO Toronto company provides search engine optimization packages for lead generation Toronto. SEO packages include search engine optimization, along with other SEO services across Toronto and Canada.

Category: Internet
Keywords: SEO, search engine optimization, internet, marketing, technology, business, online, web, websites