Probably the number one ally of business owners when it comes to maintaining visibility to consumers is marketing. It allows them to sell their products and services through different strategies that they deem beneficial for their company. However, alongside advertising and public relations, marketing always requires a great deal of time, money and effort for it to be effective in keeping the consumer interest high. With a good concept and a reasonable capital to support it, surely the outcome will pay off.

However, not all business owners have the money to support their big budgeted marketing ploys. Do they have another alternative? Certainly. Search engine optimization has been making waves in the online industry because it isn\’t that costly to handle and it can guarantee a good feedback, especially if used the right way.

From here on, we will make the distinction between traditional media and the advent of the internet clearer.

Push Marketing

Think of a company who has a website that is not getting any frequent visits from online users. If a search has been made and the company doesn\’t register, this means that there are no effective and valid keywords to make a match. What are the implications? The supposedly target market/audience will not be able to find its way to the site, seeing that there is not enough exposure to the products and services that would link them to there.

One should always remember that online visibility is the key to grabbing people\’s attention, and it is highly advantageous because the numbers of people who are constantly browsing the net are rising as well. If a company fails to excel in this area, then they should exhaust all efforts on the said \”push marketing.\” How?

They may wish to place ads in newspapers or magazines, subscribe to television and radio ads or invade mailboxes through direct mail. In short, they have to do it the traditional way. What would be the words to describe these strategies? Costly and intrusive.

The former would clearly suggest that what you pay for these will really burn a hole in your pocket. Try to research how much a 30-seconder ad would cost and you\’ll know how expensive it can get. Meanwhile, these kinds are invasive in a sense that they tend to give off the impression that you are forcing your message unto them, like with direct mail for example. Sadly, that can be quite a turn off for consumers.

Pull Marketing

SEO services offered by companies are definitely worth the consideration. It is long lasting, thus guaranteeing you with a firm hold of how your success will pour in through time. Also, it is very affordable even for those who are still starting out.

Now why is the word \”pull\” used to describe such? Because it is the exact opposite of the push marketing. Whereas the above mentioned strategy can be intrusive because people who receive such ads might not be looking for your products in the first place, online marketing through SEO can make it the other way around. Simply put, you make your products visible and available to consumers who are actively seeking for the type of products you sell.

Now that you know the difference between the two, you now have the power to choose what is best for your company. Other people have different opinions as to what is the best way to tackle the online market, but rest assured, SEO will be a great start.

Author Bio: Seomul Evans is a SEO services consultant for Dallas based Online Marketing Company specializing in organic SEO.

Category: Internet
Keywords: seo, seo services, search engine optimization, internet marketing, seo company