A culture of enjoying a period of annual leave developed in the western hemisphere in the latter half of the twentieth century. The working classes in Europe did not expect to enjoy vacations packages in the nineteenth century. While the privileged classes enjoyed permanent holidays others toiled night and day, considering themselves lucky if they got the occasional day off.

Up until recently people in the eastern half of the world were also accustomed to rare holidays. On national days they might visit relatives or catch up on chores, but the idea of jetting off to the sun for a week or two was foreign. It has been different in the West. Guaranteed a generous annual holiday workers have saved throughout the year and looked forward to flocking with others to Egypt or Morocco, or venturing even further afield on a package tour.

There can be no doubt that the world economic scenario has altered radically in the first decade of the twenty-first century. India, China and other countries have emerged as economic power houses whilst western economies have atrophied as they have borrowed heavily to sustain lifestyles that may in fact be unsustainable. The holidays that western workers considered to be their right might now become unattainable as they get used to the idea that unemployed people cannot expect paid holidays.

In the future there may well be a greater demand from the East for vacations packages. People who are well employed and who save a portion of their earnings are now more common than before and a culture of taking holidays is developing as it did in the West when industrialization enriched many ordinary people.

The populations of India and China, when combined, constitute a large portion of the world\’s population. As wealthy middle classes develop in these countries tour operators can start planning for much larger markets than those which have existed in the past. People with money and leisure will always be on the lookout for pleasure.

Whilst many human inclinations are universal, cultural distinctions cannot be ignored by tour operators. Europeans are likely to prefer holidays in the sun because they have to endure long cold winters. Many eastern women will look with dismay on semi-nude sun bathing as immodest. Moreover, they wish to keep their skin as pale as possible, not burn it brown.

Sunbathing may not have great attraction for easterners but they do have keen interests in other areas. Quick games are always popular in the East because people excel at activities like table tennis, bowling and badminton. They are also quick to follow the possibilities of easy profits in gambling and at the same time find opportunities to save money irresistible. Ocean cruises could well appeal because they offer all these things.

On board passengers may partake of many pleasures as their ship sails towards the sightseeing in some port. Some may gamble in a casino, others can be occupied with games of various sorts. Costs will be saved since the whole family will be together as a unit as they like to be. Dining, accommodations and transport costs may all be included in the initial costs of vacations packages that are all inclusive. This sort of saving will also be very popular with easterners.

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