Those using their Internet site to sell merchandise and services need to make sure the site is user friendly. As a business owner, nothing is worse than finding out you have driven potential customers away with a difficult to navigate site. A Chicago web design company can help you get things in order or you can work with a Chicago web development company to come up with good ideas you can implement on your own. No matter which direction you choose, it is important to follow a few easy tips. These will automatically up the usability of your site and make it possible for customers to work with you without frustration or reluctance.

Start by making is easy for a site visitor to see your prices. A clear, understandable price list is essential. If a customer has to go searching for a price of an item, they will not only lose patience, they will wonder what you are hiding. Some sites just have a “buy now” or “order” button. To learn the price, customers must click all the way through to the shopping cart. Some sites even go as far as requiring credit card information before a final price is shown! This is an absolute turn-off and will drive away all but the most fervent customers. A business owner should never assume people will go through with their order without knowing the price, no matter how good the product might be. Burying the price of merchandise in a site is arrogant and foolish.

Make sure there are photos and detailed descriptions of what you offer. Offer pictures that are as close as possible to the actual product. This means if a product is available in different colors or patterns, all of the choices should be visible. Some site owners pay professional writers to create descriptions of their products. Make no mistake, what the customer reads once they are on your site is marketing and should be treated as such. The more appealing a description, the more likely a customer is to make the purchase.

Offer plenty of browsing options on the site. Do not lock a visitor into something when they arrive. Do not require they register until later in the browsing process and do not have a pop-up video that locks up the entire site until it is finished. All of these things are presumptive and obnoxious. They will drive clients away from what you want them to do, which is shop. These techniques are comparable to the pushy sales associate who will not go away no matter how many times a shopper tells her he is just browsing.

Offer an easy to understand navigation bar. This should be at the top or to the side of the screen. It should be accessible from every page of the site, so customers do not have to scroll back to the home page. The navigation bar should include links to the products. You can break this down further into categories if necessary. It should include a price list where clients can access just the product name, photo, and price. This makes it easy for them to compare options. It should feature an order form and a support tab. The support tab might also serve as the “contact us” feature.

Author Bio: Stewart Wrighter searched the internet for the term Chicago web design in order to find a reputable company to build his company’s website. He hired a Chicago web development company to improve his website.

Category: Internet
Keywords: Chicago web design,Chicago web development