Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad you asked. First, let\’s stress that if you think social media is a fad that\’s going to disappear you couldn\’t be further from the truth. It is a phenomenon and it\’s taking the internet by storm.

Those who were quick to jump on the bandwagon and take the time to understand virtual marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media\’s role in marketing and business to grow by leaps and bounds.

So what is it? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.

So how big is social media? It\’s huge! To give you an idea of how huge here are some recent stats.

– There are more than 750 million active users on social networking site Facebook.

– There are more than 156 million blogs.

– There are more than 490 million YouTube videos.

The best way to understand social networking is by grouping by characteristic.

– Openness: The majority of venues promote leaving comments, voting, sharing information, and removing barriers making content open to everyone.

– Connectedness: It thrives on being connected with other people, resources, sites, blogs, etc.

– Conversation: Traditional media is one way communication whereas social media is more of a two-way conversation.

– Participation: It promotes everyone to contribute and provide feedback. Media and audience blur together.

– Community: Social communities quickly sprout up based on common interests.

There are five basic forms. Let\’s have a look at them.

1. Social Networks

These are sites where people build personal and business web pages and then connect with their

Friends and/or family to communicate, share content and share photos. There are a many social networks although most of us think of Facebook right away.

2. Forums

Forums came before social media and were an important predecessor that remains important today. These are sites were online discussion are around a specific hobby, topic, or interest. Information is shared and exchanged and online communities are built.

3. Blogs

Blogs are a well known and popular form of social media. A blog is like an online journal. It can be personal or business. They can be based on a specific topic such as fashion or real estate, or they can be more like a diary discussing daily events or news. Blogs

4. Content Communities

Content communities organize and share based on a specific type of content such as videos or photos. YouTube is the biggest content community. There are others such as Flickr or del.icio.us.

5. Microblogging

Microblogging combines social networking and micro blogs, which are the equivalent of little sound bites. It\’s the perfect way of sharing information for mobile devices. Twitter is an excellent example of microblogging and they are considered the leader in the microblogging arena.

Brian Scott is a professional freelance writer and online virtual assistant. Visit his free website, www.VirtualAssistantJobs101.com to find paying virtual assistant jobs that let you work from home.

Brian Scott is a professional freelance writer and online virtual assistant. Visit his free website, http://www.VirtualAssistantJobs101.com to find paying virtual assistant jobs that let you work from home.

Author Bio: Brian Scott is a professional freelance writer and online virtual assistant. Visit his free website, www.VirtualAssistantJobs101.com to find paying virtual assistant jobs that let you work from home.

Category: Internet
Keywords: social media