Search Engine Optimization – The Basics and Some Basic Methods

There is a wide spectrum of different traffic generation methods that fall into the scope of search engine optimization (SEO), the process of improving the visibility of a website or a web page in search engines. These methods range from the simple to the complex, and everything in between. And some methods are easy to implement; others may require help from experienced SEO experts.

For example, some traffic strategy focuses on improving the basic code of the webpages, to other basic techniques like using tags all the way up to very advanced and complex, multifaceted strategies like link building designed for concentrated optimization. Before you get started for yourself and see what you should be doing, here\’s a quick overview of a few ideas you should become familiar with.

1. Indexed Web Pages: Indexed pages are pages that have been found and recorded by the search engines, so to speak. It means that not only does the search engine know that the page exists, it also has it in its collection, and can display it for an appropriate search result when applicable. Having your main domain indexed is the most important thing, but that doesn\’t mean that all of your individual pages are indexed.

2. Cross Linking: Cross linking refers to the linking of your own various online presence, from one site to another. You can link from your blog to your website, from your YouTube page to your blog, and so forth. Internal linking, on the other hand, refers to the links that direct visitors from one page of one site, to another page within that site. Choosing keyword-rich anchor text within cross links and internal links can boost SEO.

3. Organic vs. Non-Organic Traffic: Organic traffic is all of the search engine traffic that comes to you naturally, through an individual typing in their query and finding your page. Non-organic traffic is also called paid traffic, and it\’s advertising to become a sponsored result for particular search engine queries. This can run up a large bill, but it can also push you to the top of the list and boost your exposure and traffic greatly.

Of course, there are many other basic, intermediary and advanced strategies, terms and concepts when it comes to SEO. But starting with the above methods is as good a place as any to get you moving ahead in the right direction. Learn more and seek help as needed to start and grow your online activity.

Search Engine Optimization – What, When, Where?

Search engine optimization (SEO) has evolved over the past decade and a half to become one of the single most important factors for determining the success of any business, website, blog or other online platform or venture.

But it wasn\’t always that way, and SEO has come a very far way in a short period of time. Here\’s a bit about SEO and its history, and how it used to be:

– SEO started becoming used for the first time in the mid 1990\’s.

– The earliest steps were simply submitting a site to a search engine and using META tags.

– Manipulating META tags and keyword density led to sometimes poor results and led to innovation in the quality of the search engines.

– The algorithm that a search engine uses to rank its websites, and therefore what determines what is effective for optimization, makes SEO and the search engines themselves inextricably linked to one another.

Of course, today, SEO is far more complex and involved. Google\’s algorithm, for example, has hundreds of different factors going into what separates one website from another in the results that they display. Businesses and consumers alike also recognize the importance and value of SEO, making it an extremely competitive field, with a wide range of companies and individuals working to improve the SEO of other entities. Of course, along with this you\’ll find a lot of bogus \”gurus\”, as well as sketchy \”black hat\” strategies which can end up penalizing you or getting you banned from the search engines.

The most effective way to increase SEO for a website incorporates numerous different factors, from keywords and other onsite techniques, to the strength and age of the domain itself, the quality and quantity of incoming links, and more. It\’s a long way from META tags and quick submissions, and it\’s a field that continues to grow as time goes on.

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Author Bio: Advance with Affordable Business Support Services & Products, Outsourcing with Personal Virtual Assistants today at: http://www.ohiohelpgroup.com – visit the links to sign up for their free newsletter packed with tips!

Category: Advice
Keywords: Internet marketing,Business Support,Webmasters,article directories,backlinking