Sending corporate Christmas cards is a long standing tradition of taking the time to thank customers and associates during the holiday season. Recently, the use of digital alternatives to traditional physical holiday cards has proven to be a very cost effective way of continuing this corporate tradition. There are two primary ways to accomplish the gesture of sending corporate ecards during the Christmas season.

The first way to create a corporate Christmas card is to enlist the services of an online greeting card producer. By selecting from a number of online service providers, businesses can personalize an ecard that is then distributed to a client email list for delivery of a link back to the holiday greeting. There are benefits and draw backs to following this method. If a business is planning to send out a large number of emails, many online greeting card services will require a membership or fee. There is also the potential that some online greeting card companies will include advertising in the periphery of electronic cards as a way for them to offset costs. This may give an unexpected impression of one\’s business if the enlisted service requires receivers to enter information or bombards them with advertisement when retrieving the card.

Benefits to using an established online greeting card company\’s services include the fact that templates and creation wizards will make the production and personalization of a well designed ecard very easy to achieve. Be sure to research the ecard receiver experience associated with a chosen Christmas ecard service before designing and fully distributing the card. The Christmas ecard should be a holiday reminder that improves or supports one\’s image so it is valuable to pay special attention to the details of the receiver\’s experience when proceeding.

The alternative to using an established online ecard distributor is to craft the card in house. For companies with a large creative department that can handle such a task, this could be a more reasonable solution. However, one can also use common productivity programs to create the holiday ecard if there is a lack of graphic design staff available for this venture. By using PowerPoint, one can create an animated and personalized card fairly simply. PowerPoint has templates included for this particular task. One can also choose to simply create a series of slides and then set the automation functions to play the series in a time sequence that gives the illusion of simple animation. By selecting to make the ecard using PowerPoint, one has full creative ability without being limited to third party templates.

Selecting to make the card in house can create a problem when it comes to distribution. Emailing a large list of people a file containing automatic execution properties is going to catch the attention of many email anti-spamming filters. Unfortunately, a kind gesture looks suspicious to the non-context related filter of an email account. Instead, consider hosting the card on one\’s corporate website then distributing an email with a personal message and link.

Trevor Richards writes for Extravision (www.extravision.com), creators of stylish corporate christmas ecards.

Trevor Richards writes for Extravision (http://www.extravision.com), creators of stylish corporate christmas ecards.

Author Bio: Trevor Richards writes for Extravision (www.extravision.com), creators of stylish corporate christmas ecards.

Category: Internet
Keywords: christmas, ecard, xmas, email marketing, internet marketing, ecommerce, internet, web