In a struggling economy, many businesses have had to make cutbacks; money for marketing is often the first area to be downsized. Businesses have to tightening their budgets to stay afloat, however they still have to advertise to draw in new clients. Many businesses are turning vehicle wrapping to advertise their products and services. It is a creative and innovative way to advertise your products and services.

Vehicle wrapping is fast becoming an excellent resource for advertising. Vehicle wrapping is when an ad for your company is designed out of a thin cast film. It is then applied to vinyl and it is literally wrapped around the vehicle of your choice; making it a mobile billboard for your business.

You see it everyday in cities across the country and across the world; buses, taxicabs and other forms of public transportation are used for vehicle wrapping. Spectator Sports such as Nascar, where large groups of people gather are an excellent venue for vehicle wrapping:

There are many benefits to vehicle wrapping; perhaps the biggest is that you reach more then just your target market. Sporting events, especially Nascar, draw millions of spectators both in the stands and on television. By broadcasting your message with vehicle wrapping, you can enhance the your exposure throughout the country and even the world.

Another advantage to vehicle wrapping is that you do not have any other ads to contend with; unlike print ads, your ad will stand-alone when you wrap a vehicle and will stand out when the vehicle is in motion.

Vehicle wrapping is cost effective; when you compare the rates of print ads to vehicle wrapping, you will find that the number of views between the two, vehicles wrapping is viewed up to fifty percent more then print ads because it is not targeting one specific area.

When you use vehicle wrapping, you can create a custom design and add graphics to attract attention to your advertisement.

Vehicle wrapping of public transportation, you are building the image of your company; you are spreading your business name and increasing the visibility of your company.

Unlike painting, when you use vehicle wrapping there is never a worry about paint peeling or chipping so there is no maintenance. This is a major benefit in area’s where the climate changes with the seasons.

Research has proven that people remember what they see on vehicle far more then any other type of media advertising.

In recent years, creative business owners have began using personal vehicles for wrapping; creating magnets advertising their business and attaching them to vehicles is a relatively inexpensive way to create advertising. Some business will even pay their employees to apply these magnets to their vehicles.

Studies have shown that ninety six percent of Americans either drive to work or are a passenger in a vehicle each week. This means that when you wrap a vehicle, especially in a large city, it will get thousands of views every week. This can potentially draw customers to your business.

Peter Geisheker is the CEO of The Geisheker Group advertising agency (920) 471-1638. Peter is also the author of an award winning marketing strategies blog found at http://blog.geisheker.com/.

Peter Geisheker is the CEO of The Geisheker Group advertising agency http://www.geisheker.com/advertising-agency.htm (920) 471-1638.

Author Bio: Peter Geisheker is the CEO of The Geisheker Group advertising agency (920) 471-1638. Peter is also the author of an award winning marketing strategies blog found at http://blog.geisheker.com/.

Category: Marketing
Keywords: automobile wrapping,automobile advertising,vehicle wrapping,advertising,marketing