If you are frustrated that your website does not appear high up on any of the search engines you need to understand how search engine optimization works. Search engines rank websites in the order of authority. The higher they determine a websites authority then the higher it can rank for the specific keywords it is targeting.

Search engine optimization or to give it its acronym SEO, has 2 main components. They are known as On Page or On Site Optimization and Off Page or Off Site Optimization. On Page refers to adjustments on your website and Off Page refers to other peoples websites.

A website increases it’s authority by building up links and domain age. The longer a website is on the internet it gets rewarded for being trusted, if it does not flout any of the search engines guidelines. You can do nothing about this if your website is new. What you can do something about is building quality links to your website. As you gather more and more links you’re websites authority will increase. Especially if the links are coming from high authority websites.

Back links are considered to be the most important Off Page seo component. Although all the back links in the world won’t be able to deliver you amazing rankings if your website is not set up correctly. On Page optimization refers to having a clear easy to navigate website structure. You should be able to navigate from page to page with ease. If you cannot Google may slap a penalty on your website which prevents you from getting high rankings.

All Google wants in regards to your website is that it is easy to navigate and provides a good user experience. You provide this with a nice clean structure and by having clickable links to each page, and also by having really great content and information on it. This is also key for your marketing efforts. Getting all the visitors in the world to a garbage site will result in browsers swiftly exiting your page.

A major element of On Page optimization is actually having your keywords you are targeting appear in your web page. You shouldn’t over use them or you will get a penalty for over stuffing your content. You should also put your keywords in the meta titles and H1-H5 heading tags. Only the search engines see this and they use it to determine what your site is about. So basically Google is giving you these parameters for your benefit, so use them wisely.

Many unsuspecting web site owners have the word “home” and nothing else in their H1 heading tag. This is actually classified as the most important On Page seo factor. So if there is a website that is considered a high authority as it has a long and clean history in terms of not breaking any search engines guidelines, it is actually easier for it to target new search phrases.

That’s how big authority sites do well, and rank for terms not exactly always exclusive to the rest of their website content.

If you would like to know about search engine optimization or local seo marketing contact us.

If you wish to find out more info about seo contact Seo City: www.seo-city.co.uk.

If you wish to find out more info about search engine optimization contact Seo City: http://www.seo-city.co.uk.

Author Bio: If you wish to find out more info about seo contact Seo City: www.seo-city.co.uk.

Category: Internet
Keywords: seo, ranking, online marketing, search engine marketing,optimization