Since the year 1999, when the brand name LRG clothing was first launched, targeting niche market segments like skaters and hip hop lovers, the brand name quickly swept all over the world. This niche target market is what helped LRG clothing get its claim to fame. By its clever marketing tactics in which it did a great job to focus on many sub cultures that had often gone unnoticed by other major brand names, they managed to sweep away a considerable market segment. By focusing on these sporty and funky sub groups, they succeeded in manufacturing clothes that were not only very inventive and unique, but were quite functional too. Functionality was one of the major factors that attracted customers in the target market like skaters and other sports. By focusing on that and offering refreshing designs, they soon became the most wanted brand label all over the world.

LRG clothing also made sure that the ideology and foundation of its company was as unique as its target market and designs. The brand name stands for Lifted Research Group, which had a strong focus on creating a unique identification of their own for those people who were passionate about showcasing their personalities. This is how the company was able to distinguish itself from all other manufacturers in the industry by showing that they cared about their customers interests and above all they showed care for the environment in which they lived in. This is another new ideology that helped them outsmart other brands in the competition.

LRG clothing distinguished itself by creating logos of its own that people can identify. In doing so, they came up with five different logos, all in green, to represent their brand. On each item, these logos appear in variance. Some LRG clothing has only one logo on it, while others may even have all five on them. Another reason behind the sudden widespread success was its celebrity endorsement that it used greatly as a marketing tactic. As soon as their first launch came out, they started focusing their apparel items on hip hop and rap artists that belonged to the sub cultures that they were focusing on. These celebrity endorsements helped a great deal in attracting their fans and other people in that sub culture strongly towards LRG clothing.

Along with all these marketing tactics, LRG clothing made sure that they never failed to wow its customers through its design. LRG clothing is a company that enjoyed the reputation for always hiring fresh new talent. It always had a new team of designers on each collection to ensure that they stayed as fresh and exclusive as always. They always hired fresh graduates and this is how it managed to stay so successful over all the years. Other than celebrities in the music industry, they also stayed close with sportsmen by including them too in their marketing campaigns along with other celebrity endorsements. Another individuality of was that they kept their presence solely on the internet with no brick or mortar store as most other brands had. This helped them in keeping their supply chain extremely exclusive thus making sure that no item can reach into the hands of its customers through other channels and at lower prices that would tamper its high-end brand label reputation. This technique of LRG clothing also helped the company and its customers to stay away from any fake replicas.

LRG clothing
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Author Bio: LRG clothing
When you are looking for cheap fashion clothing & accessories, you just need to know where to look. It’s all about knowing where to shop and what to look for when shopping.
Click here for Cheap LRG clothing.

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