Most small businesses that are just starting out do not have millions of dollars just yet for B2B marketing or other advertising. Hey, many of us start out with no marketing budget at all! But you still need to get your name and brand in front of your potential customers, so what should you do?

First of all, do not be discouraged because you do not have a lot of money for your B2B marketing. A lot of us have been there. Basically, marketing on a low budget is all about grunt work and sweat. The fact is, oftentimes the results that come out of these low budget efforts can rival the success of major advertising campaigns.

How? Here are some ideas:

Go Where the Customers Are

For most products, potential customers are everywhere. But, you have to make sure you are where they are. There are many meetings going on in business groups all the time – associations, trade groups, industry meetings, trade shows and so on. You should not just join these groups. You should go to their meetings again and again. You should contribute to the meetings, network with colleagues and offer advice and tips. This can really help to build your brand and you should do a lot of it.

Make Offers to Your Potential Customers

Make sure to always include an offer in every piece of B2B marketing that you produce. Make sure you have a sharp sales pitch included in every piece of mail, on every website, and in every email. You also should be ready to give a quick sales pitch to a potential client that you might run into at a meeting, in the store or in an elevator. You never know!

Use Email Effectively

Make sure you do not spam your potential customers. There is no better way to annoy people than to send them unwanted mail. But, you can build your email list over time by offering free reports and white papers. Have people register on your site to receive the freebies. Make sure your emails are short and sweet. Address the needs of your potential clients and explain how you are the solution to one of their problems.

There are many good email marketing websites out there to choose from. My personal favorite is Campaigner.com. This firm is very cost effective, their emails look very professional, and they don’t bother you every time you upload a new contact list to your account.

Choose Your Corporate Identity and Stay With It

It is tempting for start ups to change their logo, tagline, colors on the website and so forth. The reason for this I think is that you see your corporate identity every day so it is easy to get sick of it. But your potential clients do not see it every day! Not that you should never change anything, but changes should be done carefully and not more than every few years. It is a rare company that thrives when it changes its corporate identity every few months.

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Author Bio: Monster Displays is the leading GoTo source for Banner Stands and Display Lighting for trade shows across the country.

Category: Marketing
Keywords: Business, Marketing, Management, Display, Event, Advertise