You probably cannot remember the last time you opened a phone book. Do you even know where it is? If the furnace blows the first cold night in October, what do you do? You go to the computer and google furnace repair, right? Of course you do. This is the quickest, surest way to find the help you need. You need someone to repair furnace ASAP, so you perform a computer search of course.

Glory be to the internet there are now gazillions of pieces of data floating out there in cyberspace. Anything you could ever think of is there to be grabbed at will. In the middle of the night when you start freezing because your furnace took a turn for the worse, you don\’t wander aimlessly through factotum of unknown origin. You use the search engine to find what you need effortlessly and rapidly. You type in a simple clear phrase and up comes many pages of results. What you want to see is generally right at the top of the search results listing. You click on one of the topmost links and are taken rapidly to a website. The phone number on the site is there in all its loveliness. You call and out comes your furnace repair guy. Heaven.

As quick as that we can solve our problems on the internet. Everything we need is in one place and easy to locate. Search engines like Google, Yahoo and Bing filter through zillions of pages at lightning speed to give us relevant results. We don\’t know how the engines do that and the vast majority of us don\’t care.

For those who do care, how does this happen? How do the search engines figure out which sites to list first? Everyone does know the sites appearing at the top of the list are the ones that will get the most clicks. The fact is how the search engine locates a site depends greatly on how the site is created.

The highest ranking websites in the search results are due to the fact they were designed to be optimized for the search engines. Search engine optimization improves the visibility of a site and allows it to rank higher in its search results. This is a terrific marketing strategy for any business. The webmaster responsible for designing a website thinks through a variety of factors.

They think about how search engines work, and what the target audience searches for. Then they think of the actual terms that you\’ll type into Google. In the case of your middle of the night search for a furnace repair guy, it probably included “furnace repair” and your location. Then they include those terms or “keywords” in the website content. The search engines looks around the internet, find those keywords and return the website as one of your top results.

For a business, it is heaven. The business can create their site to be search engine friendly and thereby be found by the multitudes. Website designs, menus, images and content can be optimized for the search engines. Search engine optimization also benefits consumers. While search engines are looking for your keywords they will not bring you results far afield of your inquiry.

Search engines have made it easier than ever before to find information. We can spend minutes researching a topic instead of hours sifting through encyclopedias. We can search for a business and have a phone number faster than we could find and open our phone book. Thanks to Search Engine Optimization we get the results we need quickly.

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Category: Internet
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