With each passing year the number of mobile phones being used all over the world is increasing tremendously, giving mobile marketing a greater potential of growth. There is a vast range of possibilities to be explored in this relatively immature form of marketing.

Whenever you are entering this new style of marketing you need to understand its benefits and obstacles, so as to make advertising easier.

Benefits:

– The number of people making use of mobiles is much more than those using computers. This means that SMS marketing will be accessed by a larger number of people.

– A mobile phone has become an important accessory for a large number of people all over the world. They carry mobiles on them more often than their laptops. Thus a company is able to reach its customer at anytime and anyplace.

– A text message can get in touch with a customer who is far away. This way of marketing permits the advertiser to keep a track on the number of people it is reaching out to.

– Mobile ads get to its customers on a personal base. A sent SMS has more chances of being read by the customer than an advertisement send by email or pop up on the internet.

– This form of advertisement is very low in cost. Thus companies can easily incorporate it with their already existing methods of marketing.

– The economical cost of mobile marketing encourages even smaller firms to make it a part of their marketing agenda.

– Mobile marketing can be made totally customer oriented. People have different interested and mobile ads can easily be targeted to those particular customers. Thus evoking an automatic response.

– A proper database can be developed and the customer oriented information can be used and when needed.

This is surely an extremely effective way of advertising. The capacity of SMS marketing to capitalize on the right opportunities increases its effectiveness. These text messages actually get customers to come and shop and avail all opportunities advertised. Thus leading to an increase in business and also guaranteeing repeated future customers.

Obstacles:

– Customers have to show willingness of being a part of SMS marketing by forwarding their mobile numbers for receiving messages.

– Messages are small, unattractive, boring and not effective enough to catch the attention of the customer.

– Mobile marketing does ensure personal accessibility and lacks the attraction of other traditional modes of advertising.

– If there is improper technical support than this form of marketing can lead to a lot of mess. Instead of adding clientage bad marketing can have adverse effects.

– These unnecessary ads on personal mobiles can lead to irritating customers. People could even use application to block these advertisements.

– There is no effective method available to estimate the effectiveness of this form of advertising.

As mobile marketing is a new field not many companies are aware of the effectiveness of this business so it is used only in a very small way. It lacks customer awareness. Like any other field, mobile marketing has its own advantages and draw backs. Ultimate growth is possible only after crossing these obstacles.

Growth of your business in almost zero without hiring a

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Category: Marketing
Keywords: SMS Marketing, Mobile Search Engine Marketing, Mobile Marketing Company, Mobile Advertising, SMS Adv