Exhibiting at a trade show can be time consuming and expensive, but if planned properly your company will be rewarded with new leads and an increase in business. Always budget carefully, so you know the amount of money you have to spend before you start. Once you’ve set your budget, then you need to address the issue of what you want to achieve from the trade show, so that the time and expenditure are rewarded.

Remember, there is substantial competition at trade shows, so your booth needs to attract customers and stand out from the rest. Your potential customers will be overloaded with choices and decisions to make, so you need to get their attention.

The best method is to make a written detailed list of things you need to do before, during and after the trade show. This ensures nothing gets forgotten and you can concentrate on making a success of the trade show.

The following tips will help you get organized.

Before the Trade Show

– Design your leaflets and brochures. Ensure you keep to a similar design as other material you regularly use. Consistency is important; it means your company is easily recognizable.

– Ensure your leaflets, brochures and any other material, such as free giveaways, arrive well in advance of the trade show.

– Make sure your staff badges are ready and they clearly display the name and job titles.

– Hold regular meetings with your team, so they are fully updated on all matters. Ensure they all know what their respective jobs are. Hold training sessions if necessary and then rehearse.

– Set out early to get to the trade show, arriving the night before is always sensible. It means everyone can relax and go over the forthcoming event. Leaving late means you may get travel delays, which will cause stress.

At the Trade Show

– Arrive at the venue early. Ensure your booth is set up correctly. Check any electrical items work. Make sure everything is clean and tidy and your marketing materials are visible.

– Once you’re set up, take time to walk around the venue while is relatively quiet. Get to know where things are, such as amenities, service facilities and other competitor’s booths.

– Get everyone ready for the trade show opening and then take photos of the booth.

– Allow your team to have time away from the booth during the day. Working at a trade show involves standing up and talking most of the time.

– Make a brief note about your discussions with potential customers on the back of business cards you receive. You will meet many people during the trade show, so it’s unlikely you will remember every individual.

After the Trade Show

– Follow up leads quickly and efficiently as soon as you are back in the office. Don’t let days or weeks pass. Potential customers need to know that you are genuinely interested in them.

– Ensure you thank and congratulate every member of the team, whether they attended the show or were in the back office.

– Discuss how you think the trade show went. Make notes about anything that can be improved for next time.

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http://www.monsterdisplays.com/ is the #1 trade show supplier with excellent online and offline customer service. Check out the great deals we have on http://www.monsterdisplays.com/20×20-displays-s/68.htm 20 x 20 displays and more!

Author Bio: www.MonsterDisplays.com is the #1 trade show supplier with excellent online and offline customer service. Check out the great deals we have on 20 x 20 displays and more!

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