More and more people are now realizing that they have assets and wealth (savings, pension plans, property etc) which are at risk of under-performing or stagnating if they do not take a more pro-active role in choosing investments, and monitoring investment performance. People are often concerned that professionals (financial consultants etc) may be more interested in gaining commission from sales, than in identifying the precise needs of their customers. The best asset management techniques and services should always start with a review of a customer\’s financial status, their objectives, their attitude to risk, and their needs for ready access to cash.

Many people, not just the super-wealthy, have financial assets which they need to carefully manage. These assets includes savings and investments which cover emergencies (such as short term unemployment or illness), or which may be needed in the longer term, for example to put down a deposit on a home, or to provide income to live on after retirement.

Asset or investment management techniques and services are used to make sure that owners get the best value from their assets and investments. It is important that any adviser should correctly assess the financial status, long and short term objectives, and attitude to risk, of any customer before providing any advice or recommendations.

Most investments involve some sort of risk – even putting money into a cash account at the bank represents a risk, because the inflation rate will often exceed the amount of interest paid, thus eroding the real purchasing power of the savings.

Investments in securities and equities will normally perform better than cash in the bank over the longer term, but dips in the market will cause losses if the owner is obliged to sell up when the market is low. Therefore it is normally only recommended that these investments be made with money which can be committed for a long term, such as five or more years.

As market investments may go down as well as up, it is always recommended to have sufficient funds held in cash deposits to cover emergencies, which may occur at a time when the market is low. It is often recommended that an amount equal to about 3-6 times monthly income should be held in an instant access savings account (one which has no penalties for early withdrawal).

Larger amounts of cash savings may be held in higher yielding accounts, such as long term bonds, which offer much higher rates, provided the money is not withdrawn early.

An investment or asset management advisor can help a person identify what their objectives are, and allow them to choose the investments which meet their needs. Investments should also be regularly reviewed, so that under-performing assets are removed from the portfolio. Periodic asset reallocation may be necessary so that a portfolio remains in balance. In particular a person\’s investment objectives will usually change as they grow older. Middle aged and retired people often find it more important to protect the wealth which they have already built up, and may need to shift their emphasis towards lower risk securities and cash deposits.

Achieving financial goals requires help from a financial planner Collingwood. Financial advisor Guelph at Assante Capital Management Ltd- 302-660 Speedvale Ave W, Guelph, ON N1K 1E5 (519) 824-8780 ‎- can help you make the right investment decisions.

Achieving financial goals requires help from a financial planner Collingwood. Financial advisor Guelph at Assante Capital Management Ltd- 302-660 Speedvale Ave W, Guelph, ON N1K 1E5 (519) 824-8780 - can help you make the right investment decisions. http://www.assante.com/advisors/brock.martin

Author Bio: Achieving financial goals requires help from a financial planner Collingwood. Financial advisor Guelph at Assante Capital Management Ltd- 302-660 Speedvale Ave W, Guelph, ON N1K 1E5 (519) 824-8780 ‎- can help you make the right investment decisions.

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