Selecting the right SEO Keyword phrases to target dramatically effects the success of any SEO program. If you select the wrong keyword phrases to target you will be looking at a ton of frustration. But how do you know if you are choosing the right ones?

Here is what you should know:

1. Will the keywords generate enough traffic?

2. Is there an acceptable level of competition?

3. What is the SEO Value of being Ranked in the #1 Position?

How much traffic is enough?

You should analyze how much traffic each keyword will generate. More traffic means more new customers! So let\’s say a keyword phrase gets 5,400 monthly searches on the major search engines. That\’s 180 searches per day. Now let\’s examine how much traffic the top ranking websites get.

The top SEO positions get most of the web visitors for any search. Here are the numbers:

# 1 ranked site gets 42% of web visitors

# 2 ranked site gets 16% of web visitors

# 3 ranked site gets 8% of web visitors

# 4 ranked site gets 6% of web visitors

# 5 ranked site gets 4% of web visitors

# 6 ranked site gets 4% of web visitors

#7 ranked site gets 3% of web visitors

The remaining web visitors are shared by all the remaining ranking websites.

So if you were able to get your website ranked #1 for the specific keyword phrase in our example, you can expect to get 42% of the traffic or 75 visitors/day to your website.

When you are selecting your keyword phrases to target, if the No. 1 ranked website for a particular keyword phrase gets less than 50 visitors/day, You really shouldn\’t target the keyword phrase.

Now your list of keyword phrases should be much smaller. The next thing to consider is your level of competition.

What do you need to know about your competition?

SEO requires much and effort, but how much time and how much effort? How hard will it be to get to the #1 spot? Before you target any keyword phrases you must know how strong your competition is. Here is a simple list of what you need to know about your competitors. If you do not know how to obtain this competitive information quickly, you need to partner with a good SEO.

Here is what you need to look at:

1. Age of the Ranking Domain

2. The Google Page Rank of the Ranking Page

3. The number of of Page of the Ranking Domain

4. The number of Referring Domains to the Ranked Domain

5. The number of Referring Domains to the Ranked Page

6. The number of back links to the Ranking Page

7. The number number of backlinks to the Ranked Domain

8. The total number number of Educational and Government backlinks

9. Does the Domain have a DMOZ listing?

10. Is the Domain listed on the Yahoo! Directory

11. Where does the keyword phrase appear on the competitors domain?

Okay, now your list should be even smaller. We have one more thing to examine.

If you Rank #1, what is that worth in dollars?

Here is the simple formula we use to help us determine what a top ranking is really worth. To use this formula, you must first figure out how much it costs to get the top Google Adwords Ad for the keyword phrase and how many visitors to expect once you acquire a #1 ranking.

SEO Keyword Value = Traffiic x Adwords Ad Cost

In our example, we estimated a keyword would deliver approximately 75 visitors per day. If the top Google Adwords Ad costs $2 per visitor, then the SEO Keyword Value for the keyword phrase is $2 x 75 web visitors. So the SEO Value for the particular keyword phrase is $150/day or $4,500 per month.

When analyzing a particular keyword, if the potential keyword has a SEO Keyword Value of as less than $50/Day, you probably would be better off not targetig it.

Make sure you understand the traffic estimates, your competition, and the SEO Value of the keyword phrases and you will be on your way to greater success with your SEO and Internet Marketing Programs.

I hope this helps. If you want more SEO assistance, consider requesting an SEO Proposal.

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SEO Buffalo NY
Internet Marketing Buffalo NY

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Author Bio: SEO Proposals
SEO Buffalo NY
Internet Marketing Buffalo NY

Category: Internet
Keywords: SEO, Keyword Phrase Selection, Internet Marketing, Online Marketing, Web Marketing