3 Important Business Tips When Using LinkedIn Marketing

LinkedIn marketing has become one of the most powerful social media tools for business professionals. This website is entirely different from other social media platforms such as Facebook and Twitter. When using LinkedIn, the connections you make are for business purposes.

This network platform wasn\’t designed for socializing about your kids or where you\’re going on vacation. To the contrary, this is a network site that encourages making the type of connections that will help you create more leads that will hopefully turn into sales.

The possibilities that LinkedIn for business provides for you as to creating these type of professional connections crosses virtually any type of industry and market. Yet, there is a learning curve as with anything worthwhile that you need to welcome and accept. Today we will be discussing three very important LinkedIn training tips that will help make this system much more advantageous for you.

1. Choosing Your LinkedIn Groups Wisely –

LinkedIn allows you to join as many as 50 groups. Yet, if you want to become an integral part of any such group, it is advisable that you first stick with just a few. This is because it is much easier to participate in a smaller amount of groups thus keeping track of your interactions. Let\’s not forget that you are also a newbie when it comes to LinkedIn as well understanding the learning curve you will need to adapt to.

Another good point to keep in mind is when choosing groups to interact with, make sure they share your goals or interests. This will make connecting with other LinkedIn members in your shared industry much easier and enjoyable. And since you do have the opportunity to join 50 groups, try to choose groups that have somewhat of a high number of members to work with in getting yourself noticed.

Other LinkedIn marketing experts suggest that you visit your groups two to three times per week. You must remember to participate in discussions through leaving comments or sharing content. You can also start conversations by asking pertinent questions or posting useful articles.

A goal that many new members have is to be named \”top influencer.\” To attain this honor you must initiate enough conversations that will generate significant activity thus showcasing you on the group page.

2. LinkedIn Group Announcements –

Now that you\’ve chosen your groups carefully and have started making your LinkedIn connections, the second valuable tip that I would like to share with you is sending LinkedIn group announcements.

This is very similar to sending an e-mail to your business associates. Word of caution: Do not waste these executives time with boring, useless personal contact. Send them content from your blog or include an exceptional special offer which will help you build your lead database.

One other thing to keep in mind is your sending frequency. Avoid sending too many announcements as some may consider this a form of website spam. Keep it pertinent and space it out so that they look forward to receiving your information.

3. Building a Trustworthy LinkedIn Profile –

You can also call this the \”trust factor\” area. This is a combination of things that you do to your LinkedIn profile page that allows other members to get to know you better. They should be able to see the confidence you are protruding and then trust you enough to either call you or e-mail to make formal introductions.

This will be very important to you because this was probably one of the biggest reasons you opened a LinkedIn account. You wanted to establish professional relationships in order to attain that new job you\’ve long for or to secure that huge client as an end result.

As one expert said, when a lead falls into your lap, you want to be ready to coat them with a huge dose of trust factor. Leaving your profile page unfinished is a big mistake and will give the impressions that you lack professionalism.

The primary thing you want to remember when using LinkedIn is that you want to take full advantage of what your profile can do for your career. You will definitely want to add a good head-shot photo and perhaps add a video to your page. Be smart about the groups you join and how you professionally interact with other members.

And don\’t forget to back up your contact list that you\’ve worked so hard to build. I cannot say this enough. By utilizing these tips that most experts use on a daily basis, you will in time become a successful LinkedIn member that others will notice and do business with on a regular basis.

Floyd Tapia strongly recommends small business owners to start using LinkedIn marketing to increase their traffic, leads and ultimately get the highest caliber of clients which will lead to more sales. LinkedIn for business will probably be the smartest networking decision you make for now and throughout 2012.

Floyd Tapia strongly recommends small business owners to start using LinkedIn marketing at http://www.floydtapia.net/customer-financing/financing-for-customers-3-proven-linkedin-tips-for-your-success. Use LinkedIn for business at http://www.floydtapia.net/linkedinforbusiness.html

Author Bio: Floyd Tapia strongly recommends small business owners to start using LinkedIn marketing to increase their traffic, leads and ultimately get the highest caliber of clients which will lead to more sales. LinkedIn for business will probably be the smartest networking decision you make for now and throughout 2012.

Category: Marketing
Keywords: linkedin connections, linkedin marketing, linkedin for business, linkedin training, linkedin profile

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