No matter how long you have been in business with your catering company, you will still need to advertise to bring in more customers. Never underestimate who could be a customer; remember, everyone needs food, so everyone is a potential customer. In order to bring in new customers, reach outside of the typical advertising methods and try new techniques. Here are three types of advertising that every catering business should use.

Online Marketing

One of the best ways to market your new catering business is to utilize online marketing methods. These methods include building your own company website, managing a Twitter and Facebook account, and also placing online ads through message boards and classifieds.

The first option was to build a website for your catering business. Create the website so that it includes information about you and your staff, sample menus, photos of cooked dishes, and a method to contact you. This method can be a phone number, email address or even a mailing address. Make sure that the contact information is easy to find, otherwise you may lose customers that way.

Another method is by creating and managing both a Twitter and Facebook account. Twitter is a service that allows users the opportunity to follow others and receive their short messages instantly on their dashboard within the site. If you follow someone, they will usually follow you back; this double connections allows you the opportunity to covey your message or services directly to the person. Make it a goal to establish a large Twitter account of at least 1,000 followers within a year. Facebook is a similar service; however, you can use it to find people within your local area and request that they add you as a friend. Once you are a friend, they can see what you offer and you can communicate directly with them.

The last method with online marketing is to place ads on message boards and classifieds. To find a local place to advertise online, go to your favorite search engine and enter your city, state and then add the term “classified ads” to the end. Search and click on a few of the results to see what is offered. Once you find a good place to advertise, such as Craigslist, place your ad on the site using the form.

Offline Marketing

Offline marketing can include advertising using flyers, newspaper ads, radio advertisements and even sponsoring local events. Perhaps your city is offering a cook-off to benefit a local charity. Consider entering the cook-off under your catering company’s name. That will not only bring you exposure to your business, but will give people the opportunity to try your food.

Word of Mouth

The best way to advertise is really not advertising at all. It is relying on your clients and those that have enjoyed the food that your catering service offered to spread the word. If a customer is satisfied, they will tell others. To sweeten the deal, offer a referral gift or discount for whoever brings you a new client. This could be a free dessert or even cash.

Are you looking for more information regarding catering business? Visit http://www.cateringbusinessguide.com/ today!

Are you looking for more information regarding catering business? Visit http://www.cateringbusinessguide.com/ today!

Author Bio: Are you looking for more information regarding catering business? Visit http://www.cateringbusinessguide.com/ today!

Category: Business
Keywords: catering business,finding customers,online marketing,catering company,offline marketing