According to comScore, US online sales rose by 13 % in the third quarter of 2011 as compared to the same quarter last year. That marks the eighth consecutive quarter of year-on-year growth. It is clear to see why businesses must have a strong website available for new customers and for that site to be found on major search engines.

Sadly, the web is chalk full of invisible websites. The business owners have not intended to have these websites hidden away. In fact, they may have spent a lot of time and money creating them. Despite all their work, they have overlooked one key critical aspect to help them get found on the internet – SEO.

In August 2011, 18 percent of new visitors to the websites of large online retailers came from SEO, making this the number one source of traffic according to RichRelevance’s Online Consumer Report. Over 95 percent of online users who carry out a web search click on a link on the first page of the search results. The harsh reality is that, if your website is not optimized for search engines such as Google, Bing, and Yahoo!, you are losing out on a large number of potential customers who simply can not locate your business website.

Improving your rankings through search engine optimization is easier than you probably think. You must start to understand what search engines are looking for and make it easy for them to find it on your site.

Major search engines, such as Google, Bing, and Yahoo!, have a special algorithm which they use to rank all websites. Although the details of the algorithms are confidential, it is possible to know the key elements of what makes an individual website rank higher. Web crawlers find websites which are then rated. The first critical step is making sure that your site is easily carwlable. You can ensure that Google can find all of your site by uploading your site’s Sitemap.

The next thing to optimize for is the content on your site. Search engine algorithms are hunting for the keywords which users are typing in to the search engine. To boost ranking, always make sure that your web page content contains the high traffic keyword phrases that searchers use when they go to search engines to look for your products or services will ultimately harm your rank.

Once a potential new customer has located your site, it is very important that the content displayed matches what she was searching for. The website should be designed well and it should be easy to navigate. If it is not, your web visitor will soon click back to search for another provider.

You really don’t have much time. As fast as the eye can process information, your new visitor will be attempting to answer three important questions. Am I in the right spot? Is this where I am supposed to be? And, what do I do from here? If your web page doesn’t answer these important questions easily, it’s time to rebuild the website so that it does! If not, you are going to loose a lot of new potential customers if these users do not have a great user experience. To learn more about conversion optimization, check out “Landing Page Optimization” by Tim Ash.

I hope you found this SEO artcile useful. To learn more, contact your preferred SEO Company.

Good luck!

I am an internet marketing consultant. I specialize in content creation and publishing, SEO, Google Adwords management, website design, and conversion optimization. Request SEO Proposals here! SEO Buffalo NY

I am an internet marketing consultant. I specialize in content creation and publishing, SEO, Google Adwords management, website design, conversion optimization, and social media marketing. Request an SEO Proposal here! http://www.seoproposal.info

Author Bio: I am an internet marketing consultant. I specialize in content creation and publishing, SEO, Google Adwords management, website design, and conversion optimization. Request SEO Proposals here! SEO Buffalo NY

Category: Internet
Keywords: SEO, Search Engine Optimization, Optimized Website Design