Buying print as cheaply as possible follows the same basic rules as buying any other product or service:

What you do yourself you don’t have to pay someone else to do;

Wherever you can use standardized components or work on a standardized schedule, you save the costs of customization;

Pay for only the level of quality you need. Don’t buy filet mignon where hamburger will do. If you\’re printing to put fliers on cars, don\’t use good card stock. If you\’re printing business cards that are supposed to reflect the professionalism and class of your business, you\’ll want to use the best quality materials and printing available. The best advice is to use common sense. In all business manners, spend money when you need to spend money, but don\’t spend money on things you don\’t need.

Doing your own writing of the text of your document may not only save you money but may also give you a better document. After all, who knows more about your product than you and the folks you work with in your organization?

If you feel you need the services of a professional editor or writer, by all means seek them out, but remember that the more you can do yourself in this department, the less you have to pay for outside services.

When talking with a full-service printing firm such as Conquest Graphics, tell them that you want to save money and ask them what materials – paper stock and ink – they would recommend which is at the lower end of the expense range. If their recommendation still allows you the quality you want, that’s what you’ll want to order;

Ask whether the printer has special deals on having your job done on a low-priority basis. Conquest Graphics charges higher prices in some instances when customers need something done as a rush job. So in speaking to your sales rep, let her know that you want your job done on a routine schedule, and make sure you know what we need from you in order to meet that schedule. Communication with your sales rep and customer service department helps to ensure that nothing gets held up;

Mailing is another area where you can save money. First class postage is obviously the most expensive way to mail, and so if you want to have your mail metered you can enjoy significant savings there. If you have a mailing list and can handle the postal sorting yourself, that cuts down on what you have to pay others to do;

Another important consideration is making sure that your mailing list is lean and well-managed. De-duplication means that you take out names which are listed twice and this includes spelling variations of the same name. No need to mail to the same person twice. You should also consider deleting from your mailing list those who haven’t responded to you in some time – you can pick a cut-off date such as two years or five. You have to weigh the cost of all those mailings to people who don’t respond against the value of an eventual order.

For more great money-saving tips on printing, contact Conquest Graphics today or click here and get the conversation started.

For more great money-saving tips on printing, contact Conquest Graphics today or go to http://www.conquestgraphics.com to get the conversation started.

Author Bio: For more great money-saving tips on printing, contact Conquest Graphics today or click here and get the conversation started.

Category: Business
Keywords: printing, budget printing, saving money